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Mother's Day is one of the items The busiest holiday Year 1-800-flowers.com. The company, headquartered in New York, expects to deliver 17.8 million stems for the occasion, including 6.9 million roses and 2.8 million tulips.
“Delivery of many flowers in such a tight interval, such as Mother's Day Holiday is a very complex operational process, “Jim McCan, founder of the 1-800-flowers.com company told Fox Business.” But we have done about 50 Mother's Day campaigns and we know this holiday very well. “
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Planning for Mother's Day, which crashes this year on May 11, starts a year before For retailersAccording to McCan, 1-800-flowers.com is analyzing and analyzing any aspect of business-from product design to supply chain.
Mother's Day is one of the busiest holidays of the year for the 1-800-flowers.com flower delivery company. (1-800-flowers.com)
The business has 125 retail sites in 23 states across the country. Also work with about 5,000 local flowers Across the United StatesMcCan said, and buyers are given the opportunity to buy from a trusted “sale”.
“A consumer can trust that we have used and have found the best flower shop in our communities,” McCan said.
After the customer puts the order on the 1-800-flowers.com website, commercial resources to one of the local flowers based on the customer's zip code.
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According to McCan, for 1-800-flowers.com, the most popular flowers in the mother's day are roses, tulips, pearls and cloves, lilies and pots-so.
“Pink, purple and light mixture are hot, orange and yellow for this season,” he said.
McCan began 1-800-flowers.com as a separate flower shop almost 50 years ago on the eastern side of Manhattan. (1-800-flowers.com)
The company's “amazing mother” category is also very popular. McCan said it was so welcomed by buyers last year that the company launched a collection of “amazing mothers” for this year's holidays.
“Given that many of our local flowers are women, we would like to say our amazing mother's categories” by mother for mother, “she said.
| Tick | Security | The last | Change | Changing % |
|---|---|---|---|---|
| Among | 1 800 flowers of palate | 4.86 | -0.93 |
-16.06 % |
McCell started almost 50 years ago as a 1-800-flowers.com flower shop In Manhattan The upper side. Using “innovative” technology and expanding its products, McCan said it has become a $ 2 billion business since then.
“Most of our products have been made and have grown,” he said.
One of the most popular maternal category of the company is its “amazing mother” bouquet. (1-800-flowers.com)
The company has acquired jobs and has created new brands aimed at creating a one -step gift destination. With 19 brands in its portfolio-such as the popcorn factory and the Cheril-1-800-flowers.com today, it offers over 30 million gifts per year. According to McSah, these include layout and flower plants, delicious foods and gift baskets, greeting cards, personal preservatives and more.
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“In essence, we are a relationship company,” McCan said. “The most important part of our business there is for our consumers for any turning point.”