ElvieA woman-founded hardware startup has unveiled a new app-controlled smart bouncer that gently transforms into a bassinet while baby is present. Parents and caregivers can comfort their baby with the new Elvie Rise, announced at CES 2025 on Monday. No need to move their child between sleeping and playing products.
The startup is known for its portfolio. femtech productsincluding a connected breast pump and smart pelvic floor exercise; Now it's expanding into the sleep category with its latest product.
In bouncer mode, The product uses Elvie's SootheLoop technology to record and repeat the bounce originally set by the parent or caregiver. It can also be used as a manual bouncer if parents don't want automatic bouncing. In bassinet mode; The smart bouncer follows the American Academy of Pediatrics (AAP) sleep safety guidelines, allowing babies to sleep safely at night and during naps.
Parents and caregivers can use the companion Elvie Rise Sleep & Soothe app to control the automatic pacing. The app will provide parents with valuable insights into their child's sleep patterns.
The Elvie Rise features a firm, flat mattress composed of breathable fabric and can be charged via a magnetic charger for wireless use.
Elvie says the product meets US safety guidelines for both bassinet and bouncer products.
“We've spoken to hundreds of postpartum parents and found that the next big stressor after breastfeeding is getting baby to sleep and soothe them,” Alex Knox, Elvie's chief product officer, said in a press release. “Elvie Rise gives parents and carers all the guilt-free time they've missed: knowing their baby is safe and sound.”
The Elvie Rise can be pre-ordered from Elvie.com starting Monday for $799.