Tim Cook, General Director of Apple, Lewy, and Director for the design of Apple, Iry Ive, look at New Mac Pro during the Apple Worldwide 2019 or WWDC programmers at the San Jose Convention Center in San Jose, California, June 3, 2019.
Justin Sullivan Getty images
Before Ive ions left Apple In 2019, no large premiere of Apple equipment was completed without a film emphasizing the physical design of the product, told by a delicate British accent Ive.
It became a stone in the Silicon Valley for great equipment because of its role in creating iPhone and Apple watch.
On Wednesday I returned to the computer industry with a new film, but it did not launch a new Apple product. Instead he announced Agreement worth $ 6.4 billion This will connect his emerging hardware company called IO, with OpenAI. Ive manages the project of a new series of AI hardware products.
The advertisement emphasizes the growing sense in the Silicon Valley, which is wise Artificial intelligence Assistants can raise the world of gadgets by displacing laptops and smartphones, which Apple currently builds with new products that look and operate completely differently.
“Technological changes such as the Internet, smartphone and artificial intelligence takes place only once a generation”, a long -term Apple analyst Gene Munster Posted on X on Wednesday. “OpenAI catalyzes this change into something tangible.”
Even Apple's directors said that AI equipment could threaten your business to iPhone.
Eddy Cue, the head of Apple, said in court at the beginning of this month that he thinks that AI devices can replace the iPhone within 10 years, “crazy, as it sounds,” he said.
“AI is a new technological change and creates new opportunities for new participants,” he indicates he said.
Meanwhile, the great improvement of Apple towards the built -in assistant, Siri, was delayed Early this year.
One of the basic functions of Apple Intelligence, the AI function package, was the integration with OpenAI for Chatgpt to handle inquiries Apple intelligence I couldn't. And Siri still functions like a system of questions and answers, instead of smooth conversationists, such as chatgpt or Google's Gemini.
Another OPPLE opportunity to show off what he is working on is on June 9 at the annual WWDC conference at Cupertino, California. It was here that Apple first revealed Apple Intelligence last year and where it usually announces its latest iPhone, iPad and Mac software.
The announcement of OPENAI consisted of details about what products they would design and build a new working span. The company said that it will show what it is working on next year.
Next great thing
Wednesday's advertisement should be used as an awakening to Apple now that his former guru works with the fastest growing company in the Silicon Valley to build products that could eventually threaten its position at the top of the hardware industry.
As I put it in the film: “I am absolutely sure that we are literally on the edge of the new generation of technology that can make us better.”
Altman himself, the general director of Opeli, said that he was excited to cooperate with Ive to “try to create a new generation of AI powered computers.”
Pin Humane AI is equipped with a voice assistant and a camera.
ARJUN KHARPAL CNBC
While Ive will continue to manage its design company, called Lovefrom, Opeli receives a full -time talent injection with Apple background.
Scott Cannon, Tang Tan and Evans Hankey, all Apple Design veterans and co -founders of the IO, join Openai.
Although there was no hit AI Consumer hardware product yet, several startups tried to create devices that use artificial intelligence to reduce physical traces and simplify the user's experience.
Former Apple employees founded Humane, who created a small pin with a projector who can make calls and answer questions. The Humane product worth 700 USD has not sold, and the company was sold HP.
The first users can also buy a rabbit R1, a small square gadget that costs 199 USD and uses the OpenAI model to answer questions. Reviews Because the gadget was angry. I told Bloomberg on Wednesday that they were “bad products. “
Rivals from Megacap Apple are increasingly using AI powered assistants as a way to differentiate their products.
Sara Nicholson, a meta employee, allows Ray-Ban sunglasses during the annual Meta Connect event at the headquarters of the main company in Menlo Park, California, USA, 24 September 2024.
Orbegoozo Manuel Reuters
Smart Ray-Ban Meta Glasses were a nice surprise on the market, with over 2 million couples soldAnd the parent on Facebook is Starting ads in which the glasses answer the questions of the conversation, using the Llam and the company models, in addition to intercepting video with the help of built -in glasses.
On Tuesday, Googlewhich competes with Apple via the Android Mobile operating system, has announced a lot of new AI models and functions, including a full video generator, and New smart glass Prototypes launching software called Android XR, which will be created by companies such as Warby Parker.
Google also said that his twin assistant could enter “agent mode“To do things – just like the delayed improvement of Siri Apple. While Google introduces most of its Gemini functions to the iPhone via the application, users cannot make it a default assistant option in relation to Siri.
Representatives of Apple and Opeli did not answer requests for comment.