One of the things I love most about CES is the opportunity to find all those silly one-offs and concept products that may never make it into production. At CES 2025, MSI did something truly joyful by creating a custom CPU cooler with a built-in player.
The water block's official name is the Mag Coreliquid Concept A13, although the name doesn't really matter since MSI says it has no plans to turn it into an actual retail device. This is kind of a bummer because not only does it mean you won't be able to fit a fun little rotating table inside your desktop, but it also sucks because the cooler the A13 is based on – the Mag Coreliquid A15 360 – is a real product that has some neat characteristics. It has an offset CPU mount that can improve performance on recent Intel chips (like the Core Ultra 200S) that have access points in unusual places.
MSI created a concept CPU water block with a built-in player for CES 2025, and it's simply amazing.
Unfortunately, there are no plans for its mass production.
Also, the Lucky dragon figurine is not included.@engadget pic.twitter.com/X70XJeAq8I
— Sam Rutherford (@samrutherford) January 7, 2025
Now, I fully admit that the joy of having a spinning table inside your PC may be lost on many people. But then again, just look at Lucky (that's the name of MSI's dragon mascot) fidgeting while the desktop seethes. And what's even better is that you can lift up the clear lid of the water block and put whatever you want inside. Think a fancy watch or a disco ball. Wouldn't that be cool, especially with all those RGB lights nearby? Honestly, this whole setup is mesmerizing.
But, alas, Mag Coreliquid A13 will never be yours. That is unless people make enough noise and keep eavesdropping on MSI until they actually do it. The power is in your hands.