Peacock is experimenting with mini-games and short videos.


Peacock is Netflix; As it continues to trail major players in the entertainment industry like TikTok and YouTube, The streaming service is working on a similar strategy to its competitors with two innovations: Mini-games and short video clips in vertical format. The company previewed those tests at the Consumer Electronics Show in Las Vegas on Monday.

Starting this month, Peacock will begin testing new features on its iOS and Android apps before a wider rollout later this spring. During the initial testing phase, a company spokesperson told TechCrunch that some users will see games and vertical video sequences, some will see one or the other, and some won't.

The platform is likely trying to catch up with other major streaming services as it faces challenges in subscriber growth. Peacock lags significantly behind with just 36 million subscribers compared to Netflix's impressive 282.72 million. Since launching its gaming division in 2021, Netflix has launched more than 120 games. YouTube versus Sling TV They also released free game offers to compete with.

Image creditsDownload

Peacock is currently the Daily Sort; Daily Swap Predictions Testing five Venn games with What The. Quick Games aims to boost audience engagement with the most popular titles as they offer gameplay influenced by TV shows and sports programming. Tying games to popular IP is a smart move as it attracts players interested in those titles.

For example, With Venn, players sort items into appropriate circles based on a daily theme related to episodes of shows like “Below Deck.” The Predictions game allows users to predict the results of specific shows and sports events, then review them later and see how accurate their predictions were.

Image creditsDownload

At the same time, TV shows, movies, The streaming platform is also testing new vertical video programs that will include clips from across Peacock's library, such as sports and news. Multiple episodes will be updated daily and weekly with exclusive debuts on the app. Users can click on the links to be directed to the respective show's page, making it easy to access.

As potential On TikTok As consumers grapple with shorter attention spans, Peacock's vertical video playlists could become a popular feature for viewers looking for quick entertainment. It took a long time after the final exam. PipesThe free, ad-supported streaming service owned by Fox has added short-form video to a new feature called “Scenes.”



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *