If you've been holding your breath for an electric sedan with the soul of the PS5 Pro, I have great news. Sony Honda Mobility announced in it CES 2025 press conference that orders are officially open for the upcoming Afeela 1 EV. The autonomy and entertainment-focused sedan will retail for $89,900 for the Origin spec and $102,900 for the upgraded Signature model.
It's A-Feelas (ahem) as we've been seeing Sony's upcoming EV at CES for years now. On Vision-S concept car first appeared on the scene in 2020 and Afeela nameplate was released in 2023. The joint venture automaker has been using ever since Dual Sense PS5 Controller to pilot the car on stage and, this year, summoned the EV via voice command to highlight the vehicle's Afeela Personality Agent—an AI-powered digital assistant you can talk to while in and out of the car and have it speak back.
However, the biggest news on Monday was the announcement of pricing and the opening of pre-orders ahead of spring 2026 deliveries. The $102,900 top-of-the-line Signature spec will be the first to arrive with a full complement of technology and options – from dual rear-seat entertainment, 21-inch wheels and a choice of grey, black and white exterior and interior colours. The $89,900 Origin models drop the rear-seat screens, drop to 19-inch wheels and you can have it in any color you want, as long as it's black. Deliveries for the cheaper spec begin in 2027.
However, Sony offers a 91 kilowatt-hour battery with an estimated range of up to 300 miles. NACS charging is standard up to 150kW and every model will come with the Afeela Intelligent Drive assistance package and the Afeela Personal Assistant. Of course, Sony's massive pillar-to-pillar dashboard display is also standard, powered by Unreal engine map graphics, driver assistance systems and the main user interface.
Sony tells us the Afeela EV will have 40 sensors for its driver assistance systems and will feature what it calls “one-touch, end-to-end” autonomous driving. Simply get in and tell the car where to go and it will take you there while you consume content on the big screen. At least that's the vision, the automaker's pre-order website currently only specifies Level 2 autonomy.
Interested parties may hold their spot subject to a $200 refundable deposit Sony Honda Mobility's Afeela booking site. Too rich for your blood? (Or do you live outside of California?) You can still drive and experience Sony and Honda's EV in Gran Turismo 7 on PlayStation 5 for a lot less moolah.
Watch this: Everything Sony announced at CES 2025 in 6 minutes