German carmaker Mercedes-Benz India on Thursday said it plans to introduce eight new products in CY2025. “The roadmap for 2025 is clear. We will focus on our product portfolio… and increase our luxury touch points across India,” says Santosh Iyer, MD, Mercedes-Benz India.
Among the eight new launches, the company will launch its much-awaited model AMG GLE 53 Coupe by Q2 2025. The German carmaker plans to invest Rs 450 crore in India over the next three years. As part of its expansion plan, the company will have 20 new touchpoints by the end of 2025. 18 of these will be upgraded in Q1 2025.
In 2024, the company registered its highest ever sales, with 19,565 units sold in the domestic market, marking a year-on-year growth of 12.4%. “It's a really historic moment because we had the best quarterback ever. All four quarters are really strong,” says Iyer.
According to Iyer, so is the luxury car market Mercedes-Benz India grew by 9% in calendar year 2024. “When you look at the second half of the year, it wasn't very strong. The market grew at 3%, we grew at 16%,” Iyer said. He also said that one out of every two German luxury cars sold in India is a Mercedes-Benz.
“The strong growth in H2 was driven by new launches in our electric car portfolio, the long-wheelbase E-Class,” says Iyer. EV share in Mercedes-Benz India's overall car portfolio has crossed 6%, representing a 94% year-on-year growth in penetration.
In 2024, Mercedes-Benz India's biggest growth was in the Top-End Vehicles segment. According to Iyer, one out of every four Mercedes-Benz cars sold in India was a top-end vehicle. The company has achieved 30% year-on-year growth in this segment. “This in many ways shows the growing maturity of the luxury car market in India,” Iyer said.
Notably, the company launched the highly anticipated Electric G Wagon G580 edition one spec for Rs 3 crore. Deliveries will take place between October and December this year.