Google He can face changes in online search services in Great Britain after regulatory bodies aroused concerns about the dominance of the technological giant.
On Tuesday, the Office for Competition and Markets said that he consults the proposal to give Google “strategic market status”, markings in accordance with the new competition rules for technology companies that have power supply on a specific market.
This year, this year's enlargement of competition and merger control were granted as the Act on digital markets, competition and consumers built into force was granted.
Similar to European Union law known as the Act on digital marketsLegislation gives CMA the opportunity to directly enforce consumer protection on technological giants and take action – including a fine of up to 10% of global annual violations.
CMA has developed a road map of funds for Google, if its strategic determination of market status is successful, including:
- Selection screens to help people easily select and switch between search services
- Honest and non -discriminatory search rankings
- Control over how the content of publishers is used-in the case of artificial intelligence reaction
- Portability of consumer search data to support product innovation
In response to CMA's decision, Google said on Tuesday that the result of such changes “may have significant implications for companies and consumers” in Great Britain
“CMA repeated today that” strategic market status “does not mean that anti-competitive behavior took place-but this advertisement is clear challenges for the critical areas of our activity in Great Britain,” said Oliver Bethell, senior director of Google Competition.
“We are afraid that the scope of CMA's considerations remains wide and indefinite, and a number of interventions were taken into account before providing any evidence.”
Bethell added that Google plans to “continue working constructively with CMA” to avoid applying such means.
It comes because regulatory authorities around the world are increasingly looking for large technological players in terms of their significant market force.
In April, an American judge He said that Google has illegal monoples On two markets of advertising technology, online, they pave the path to antitrust prosecutors to search for breaking advertising products.
Meanwhile, adviser to the Supreme Court of the European Union last week I recommended rejection Google cancellation against the EUR 4.1 billion record ($ 4.8 billion) of antitrust fine.
