In May 2019, Gillette released one advertisement On Facebook at the right time for the month to be proud. It has the presence of Samson Boneatu Brown, a black Toronto artist and a trans, learning how to shave for the first time.
I went into my conversion process that I just wanted to be happy. I am very happy that I'm at the point where I can shave, Mr. Brown Brown said in the video; Later, he saw shaving when his father smiled and encouraged him after his shoulder.
Don't be afraid. Shaving is confident, Brown Brown's father said, repeating, you are doing well.
Advertising has gone famousReceive national news, industry prizeAnd compliment From LGBT supporters. The Ellen Show has tweet That it was not amazing.
Gillette is not alone in creating a noisy advertisement for the LGBT community as a marketing strategy; Over the past two decades, there has been a steadily increased in brands and corporations that hold pride, a trend that is sometimes criticized as superficial, or Pink Pinkwashing. But, as a person who has worked in marketing for more than a decade, if you feel like this proud month is much quieter than previous years, you will not imagine it.
Five months in Donald Trump's second term of president, he Executive command against Dei and LGBT's rights It has affected the increasing number of high -end company brands to give up marketing and programming can be considered too progressive, forced. Pride And Eleventh Ceremony across the country to expand the scale. At the same time, a series of brands doubled national messages in advertising, at least some of which seemed to be associated with Trump's tariffs and fixed to US -made goods.
I have heard stories about customers wiping out references about old work or old programs to try to remove that trail online because they are afraid of being attacked, Mr. Mark, a creative director and former creative director of a leading advertising company in New York, who does not want his real name to be used due to the violent response of the industry. In case there have been many activities and many discussions on social justice, he added, now there is a gap of silence.
Welcome to the Trump period of anti -weak capitalism. Please check your pronoun at the door.
Advertising is one Among the most popular and strongest forms of American cultural messaging, and the signs of Trump's anti -cultural cross are on our TVs, on our Instagram data sources and in our community.
According to a poll from gravity research, 39 percent of surveyed corporations planned to reduce The monthly initiatives are proud In 2025, there was no plan to increase their participation. And world pride, just held in Washington, DC, only received around 30 percent of its previous 3 million guests.
MasterCard, famous debut Pride Omnichannel campaign lasts a month Called “, your true self is invaluable” in 2022 and, just a few years earlier, that has developed widely praise True True name initiative That has won the identity of transgender Americans, did not launch any proud message this year. Instead, it Quietly withdraw as the highest sponsor of pride in New York City this yearTogether with PepsiCo, Nissan, Citi and PricewaterHousecoopers. Objectives, after receiving conservative backlash For its pride collections in previous years, it has released a miniature, heavy product line this year, has been. Mocking non -stop About the truth.