Even before CES 2025 begins, a few trends — or more accurately, some gaps — are emerging.
Here are some of the American and European automakers that turned CES into an auto show They failed.. Several Chinese automakers have filled the gap, particularly Zeekr, an EV brand owned by China's Geely Holdings. Wey and Xpeng, premium brands under Great Wall Motor, also have showrooms.
The West Hall at the Las Vegas Convention Center, where most of the vehicle and transportation technology is built, feels cleaner than in years past. Apparently, Some of the biggest announcements aren't related to new EVs—or other products that take up a lot of physical space. Toyota, for example, announced the completion of the first phase of Woven City, a prototype city built on 175 acres at the foot of Mount Fuji. Find inventors and startups. oh That too. “Exploring Rockets” Not exactly what can be shown at CES.
However, the future of transportation technology remains to be discovered. This year, driverless vehicle technology looms larger than ever, offering few hints at what the rest of the year will hold. Here are the main topics we saw at the show.
AI and autonomous driving technology
Some of the largest galleries in the Las Vegas Convention Center Focus on autonomous driving technologies..
Autonomous vehicle companies developing (or launching) robotic-like services May it move.Japanese company Tier IV; Waymoand present in all Zoox. Noteworthy Zoox is offering robot rides. CES and leading media throughout the event
Automated technologies are emerging elsewhere, including in agriculture-oriented companies. John Deere And startups like Kubota and Polymath Robotics use autonomous driving systems in off-road environments.
The largest group of companies is simulation, machine learning; It may be showing products that support autonomous driving and advanced driver assistance systems, including sensors and data integration. Honda has jumped into the mix by announcing a new operating system called Asimo (after the iconic robot). Next Generation 0 Series EVs used to support ADAS features.
Comma.ai is also on the scene. The startup, founded by George Hotz, has developed hardware that plugs into many modern vehicles, including Tesla Autopilot and GM's hands-free Super Cruise system, enabling it to provide advanced driver assistance.
Vay, who touted self-driving cars for car sharing, was also in Las Vegas — though not on the show floor. The startup, which set up shop in the city a few years ago, announced. Major expansion of its service..
Nvidia is working with everyone.
Every year at CES, a motorcycle manufacturer to use Nvidia's technology; 2025 is no different, with several announcements from Nvidia detailing which supplier and transport partners have signed up to use Nvidia's technology. What stands out, however, is Nvidia's commitment to supporting as many self-driving cars as possible, from testing and simulation to supercomputers to cloud supercomputers.
A prime example is Nvidia's partnership with Toyota. The two will develop Toyota's R&D unit; They've worked together for years to train and help legalize AV technology, but this year the duo announced more concrete plans. Nvidia's technology powers Toyota's future cars.We now know it will be equipped with autonomous driving capabilities. in particular, Nvidia's Drive AGX Orin System-on-a-Chip (SoC) and DriveOS safety-focused operating system will be deployed in Toyota's next-generation vehicles.
Nvidia has more news to share when it comes to Level 4 autonomous vehicle technology (ie, a system that can drive itself without a human being in charge). The chipmaker is partnering with self-driving truck company Aurora Innovation and automaker Continental. Nvidia's Drive Thor The SoC and DriveOS are integrated into the Aurora Driver, Aurora's AV system, which Continental plans to mass-produce by 2027.
Finally, An even more amazing collaboration. It was with Uber.. The ride-hail and delivery giant plans to use Nvidia's new world modeling simulation tool. Normaland a cloud-based AI supercomputing platform; DGX CloudTo support the development of autonomous vehicle technology. Uber hasn't developed its own AV technology, so it hasn't shared how it plans to use the tools. The company plans to partner with AV companies to bring self-driving services to its platform.
New takes place on the screen.
Screens are nothing new at CES. They've been all over the place for a long time. This year, Some companies have pushed screens beyond traditional ideas.
Manufacturer Valeo has shown off an innovative product called panovision that will feature in BMW's new generation of Neue Klasse cars, a full-screen reflector at the bottom of the windshield. The company unveiled this technology at CES 2024. This year, an in-cabin driver monitoring system is integrated into the system.
Auto dealer Hyundai Mobis showed off a holographic display that covers the entire windshield. From the outside, it looks like any other windshield. But the windshield behind the driver's seat turns into an open screen that provides information like navigation and music programs.
GenAI is creeping into the car.
Automakers are mixing next-generation AI hype—a trend that started last year. Even a casual observer is likely to notice the term “genAI,” “chatgpt,” or “LLMs” throughout LVCC's vehicle technology section.
It's everywhere — nowhere if you catch our drift. In some cases, There were real collaborations and plans behind the words.
Take BMW and its partnership with Amazon. BMW used CES 2025 to showcase its new in-car user interface that will debut in its cars. New class The sedan spread to all models later this year.
BMW says it will use Amazon's Alexa personal assistant technology in those future vehicles as well as in the cars on the road today. It cannot use Alexa app drivers. It is a white label product that will integrate Amazon's large language models. The deployment of this technology will initially focus on guidance in an effort to give users a wider range of spoken commands using natural language.
BMW and Amazon will begin rolling out LLM-powered capabilities as part of a beta in select vehicles and countries.
Meanwhile, Qualcomm came to CES with its progress. Snapdragon Digital Chassis (a suite of cloud-connected platforms for automakers) and Cockpit (its digital cockpit and infotainment system). It wouldn't be CES 2025 if some updates didn't include Generative AI.
Chip manufacturer Alps Alpine; Indian carmaker Mahindra has said it plans to integrate Qualcomm technology into its experiences, along with several automakers such as Panasonic and Garmin. Generative AI features now come with the territory for “intelligent and personalized cabin experiences”.
Some features powered by Meta's Llama and OpenAI's Whisper Small appear to detect distracted or drowsy driving in real time. seats, biometric identification to automatically adjust mirror angles, etc.; Guide suggestions based on the driver's condition, like a coffee shop if he's tired.
Other potential use cases for Qualcomm's next-generation AI offerings include Llama, It can be multi-purpose AI that identifies points of interest on the route using models like open-source LlaVa and Fast Stable Diffusion, or custom-built; Even to provide on-demand entertainment to passengers.
It has incredible mobility
Finally, Micromobility was dead—and there was plenty of evidence. But that is not true.
Of course, The shared scooter and ebike industries are already struggling. or turned off. But when we walked through the North Hall, we were amazed at how many ebike and scooter brands (Chinese brands) were on display.
Vmax released six new scooters for its 2025 lineup, Aima Technology Group showed off several new ebikes, and Heybikes released a mid-fat tire model. Also launched the segment leader Segwey. Two new bikes Equipped with the company's suite of smart technologies and a feature called the Intelligent Ride System.
Verge Motorcycles subsidiary Donut Lab has also incorporated an electric motor that can be integrated directly into the tire.