Adam Mosseri, Facebook
Beck Diefenbach | Reuters
Adam Mosseri, manager of Meta Instagram said on Monday that in 2025 the app will focus on prioritizing original and creative content in its algorithmic rankings.
His comments appeared in a video posted by Mosseri outlining Instagram's priorities for this year, which include improving social connections for users.
“Instagram was really built on the idea of allowing anyone to share something creative that they would be proud of,” Mosseri said in the video, which was posted on Instagram and microblogging app Meta Threads. “We want to double that.”
Mosseri's remarks came ahead of a potential TikTok ban, which is expected to take effect on Sunday. TikTok creators have already started asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments Friday in a case involving TikTok's future, Instagram executives held impromptu meetings in which they instructed employees to prepare for a potential influx of new users if a ban was implemented. She informed CNBC Sunday.
To prioritize original content, Instagram will focus on improving its creative tools to make them best-in-class, which they are not currently, Mosseri said. Instagram will also use new technology that could make it easier for users to post more content, such as artificial intelligence.
To drive additional connections, Mosseri said Instagram will look for opportunities to make content recommendations more social and interactive.
