Botika raises $8M to transform fashion photography with AI-generated fashion models

Pharmacywhich started with a focus on AI-generated fashion models, raised $8 million and launched new iOS mobile app.

While human fashion models aren't going to like this, Botika said it's empowering online clothing companies of all sizes with its AI models that make the clothes look good.

The app, along with the latest advances to Botika's next-generation AI platform, helps fashion brands create high-quality, on-model images for e-commerce. In addition to this announcement, Botika has successfully closed an $8 million seed funding round, co-led by Stardom, and Secret Chord Ventures, with participation from Seedcamp.

This funding will drive continued product innovation and support the company's expansion into the fashion industry, where they have achieved incredible growth – multiplying their revenue by nine times and its customer base eleven times in the past year.

With this significant infusion of capital and the launch of the mobile app, Botika aims to provide an accessible, cost-effective solution to enable online clothing brands to improve their visual content, improve sales, and lower production costs. reduce

Botika's unique AI technology is designed to help brands quickly changing default output images into professional, studio-quality images, with AI-generated models and backgrounds that reflect the beauty of each brand, with the company also training its own custom base models.

More than half of customers to rely on brand or retailer images when deciding whether or not to buy a piece of clothing. However, the cost of producing a photo shoot for e-commerce can range from tens of thousands to hundreds of thousands of dollars per shot, the company said.

Botika's AI-generated fashion model addresses this critical pain point for fashion brands and breaks down the barrier to high-quality, on-brand imagery at an affordable cost and timeline treatment. Botika's platform allows brands to create vibrant, eye-catching images within minutes to engage customers and drive sales.

The new Botika mobile app brings the platform's powerful AI fashion modeling tools directly into the hands of users, allowing fashion brands to create stunning, on-model product photography anytime, anywhere.

With the app, brands gain access to their own AI-powered virtual studio, dramatically reducing time to market by streamlining image production without sacrificing quality. This mobile facility also includes Botika's new support for flat sets and packages, expanding the brand's capabilities beyond its original focus on on-model photography.

Responding to demand from mobile users on e-commerce platforms such as Shopify and others, Botika said they designed the app to enable end-to-end, professional-quality photo creation right from the phone. Brands can now shoot, edit and quickly sync images to their online stores, speeding time to market while reducing costs and maintaining quality.

“Converting customers to buying customers depends a lot on attractive and accurate product images, but not all images are created equal,” said Eran Dagan, CEO at Botika, in statement. “As consumer expectations increase and e-commerce becomes more competitive through social selling, smaller online brands and boutiques are at risk of losing profits to the cost of photography or rare images that receive less participation and less sales. With the launch of Botika's mobile iOS app, we're putting the power of Generative AI at the forefront of our customers' minds, empowering brands with the tools needed to bring their creative visions to life and compete to do better in the challenging online fashion market. ”

The recent funding and product innovations mark a major milestone for Botika, with plans to build on this momentum through 2025.