State Farm pulls Super Bowl commercials after wildfires


State Farm has decided not to air commercials during Super Bowl LIX next month.

“We are very focused on providing support to the people of Los Angeles,” a spokesperson for the company told FOX Business on Thursday. We will not advertise during the game as originally planned.

State agricultural insurance

State Farm announced in March 2024 that it would stop covering 72,000 home and condo policies in California over the summer. (John Grimm/Lightrocket via Getty Images/File)

The insurance company's decision, first reported by Ad Age, as Los Angeles area It has been battling fires that have killed at least 25 people since January 7.

Super Bowl LIX It is scheduled to take place on February 9 in New Orleans. Promotional spots are highly coveted during the championship game each year.

Which insurance companies in California are most at risk?

“Everyone is focused on helping customers affected by the Southern California wildfires in the midst of this disaster,” a State Farm spokeswoman said.

“State Farm serves more than 8 million customers In California — more than any other insurer — and we've been doing it for nearly 100 years.” Our spokesperson told FOX Business: “Our casualty force is the largest in the industry and we are providing the full scale and strength of our disaster response teams. To help clients recover — whether they're in Los Angeles or across the country.”

According to the spokesperson of this insurance company, as of Thursday morning, more than 7,850 house and car damages have been reported and about 50 million dollars have been returned to the customers. The figures are expected to rise “as residents return and damage assessments are made”.

More than 1 million homes and 4 million vehicles are insured by State Farm in the Golden State, including 250,000 homes and 880,000 vehicles in Los Angeles County, per the company.

State Farm announced in March 2024 that it would stop covering it 72,000 house and apartment policies In California this summer, the company cited inflation, regulatory costs and increased disaster risk for its decision, and had already stopped accepting new applications in the state.

California's insurance crisis: List of carriers that have fled or dropped coverage in the state.

Earlier this week, the company said that Los Angeles-area homeowners with policies “in office” on Jan. 7 affected by the wildfires will receive policy renewal offers, halting the “non-renewal notification process for owners.” does In the burning areas

Three active fires have been burning in the Los Angeles area for more than a week. Those fires — the Palisades, Eaton and Hurst fires — were 22%, 55% and 98% contained, respectively, as of Thursday afternoon, per Cal Fire. Another wildfire that started Monday in Ventura County is 85 percent contained.

PACIFIC PALISADES, Calif. Jan. 7, 2024 A firefighting aircraft tackles the Palisades Fire in Pacific Palisades on Tuesday, Jan. 7. The Palisades Fire is being contained by Santa Ana winds that are expected to continue for the next two days. (Brian van der Brugh/Los Angeles Times via Getty Images)

A firefighting plane crashes over the Palisades Firehouse in the Pacific Palisades neighborhood of Los Angeles on January 7. (Brian van der Brug/Los Angeles Times via Getty Images)

Palisades Fire damage in Pacific Palisades

This view shows the destruction of the Palisades Fire in the Pacific Palisades neighborhood of Los Angeles on Saturday. (Axelle/Bauer-Griffin/GC Images/Getty Images)

Check it out: Photos of the plane helping to fight the California wildfires

Nearly 38,700 hectares have burned in these four fires.

Eric Rolle contributed to this report.



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