Apple launched its exclusive Apple Store app in India on Friday, deepening its retail presence in the world's most populous country as the iPhone maker seeks to capitalize on growing consumer demand.
Hi AppAvailable for download on India's App Store, users can directly purchase Apple products while receiving personalized shopping recommendations, the company said in a statement.
Through the app, users can upgrade their Mac to more powerful chips, Add extra memory or storage — features long sought after by Indian customers — and arrange for delivery or pickup of their purchases.
It opened its business at a time when Apple is working to strengthen its foothold in India. First stores in Mumbai and Delhi by 2023. the company Four more stores are planned. Bengaluru, the technology hub; Pune and in other parts of Delhi and Mumbai. (Apple Launched its online store in India. in 2020.)
At Apple, our customer is at the center of everything we do and we are excited to introduce the Apple Store app to reach more users in India. Statement
The application has separate tabs for products; Includes post-purchase support, including personalized recommendations and online setup sessions with Apple experts. Customers can attend free training sessions at physical Apple stores, learn about Apple trade-in and financing options, and add free engravings in eight languages to devices like AirPods and iPads.
India, the world's second-largest smartphone market, is slowly becoming a significant geography for Apple as it seeks to expand its manufacturing bases outside of China. The company started assembling iPhones in India in 2017 and since then Expanded production Through partnerships including Foxconn and Indian conglomerate Tata.