After ByteDance's video editing app CapCut, Meta Sunday announced a new video editing app called Edits. Removed from Apple's App Store. and a part of the Google Play Store. TikTok ban.
Instagram chief Adam Mosseri (pictured above) Said in Threads. The app will launch on iOS next month, followed by an Android version later. He said the company is working with select creators to gather feedback about the app.
“Today we're announcing a new app called 'Editors' for video enthusiasts on your phone. There's a lot going on right now, but it's our job to provide the best possible tools for creators,” he wrote.
A dedicated tab for in-app campaigns; Mosseri said there will be a creative kit, including a tab and a high-definition camera to track ideas. In addition, This allows you to share draft versions of creations with friends or collaborators. Creators will be able to gain insight into how their videos perform through edits on Instagram after publication, he said.
In a separate post, It emphasizes that the app, which is difficult to quantify in measurable terms, is “more for creators than regular video producers.”
Meta has historically worked to fill gaps in the market. When TikTok was banned in India in June 2020, it introduced a similar product. Instagram Reels took days in early July.. In 2023, the company also launched Threads. It competes with text-based social networks like X.. The company probably realizes that without CapCut, many video creators will try the extra tool. If you are not sure if the app will be restored, it will create opportunities for other tools.
A16z-backed video editing app earlier this month To attract more users, captions switched to a freemium model. and challenge CapCut.