DEWALT ® Lights Up the Vegas Skyline with Innovative Drone-Powered Sphere Activation; Celebrating Concrete Construction Crews with the new “Built Not To Break” Campaign.

• DEWALT redefines the vegas skyline by powering up the outside of the Sphere
• He is unveiling a new “Built to Unbreak” campaign to celebrate the strength of the men and women who work in the construction trade
• The award-winning Spotlights feature the DEWALT POWERSHIFT™ System, a ground-breaking tool system that streamlines the workflow for concrete surfaces.

LAS VEGAS, January 22, 2025 /PRNewswire/ — As the largest and year-end international event dedicated to the heavy hitters of concrete and masonry, World of Concrete, kicks off, DEWALT, Stanley Black and Decker (NYSE: SWK) brand and leader in complete workplace solutions, once again lit up vegas skyline by opening outside the Sphere. Known as the Exosphere, the 580,000 sq. ft. The fully-equipped LED outdoor entertainment venue of the next generation has been wowing audiences around the world since the venue opened in 2023.

This year's spectacular show features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes working on construction sites in America today with a new, powerful drone display that shows the full impact of construction workers on the job site.

DEWALT's performance in the Sphere's Exosphere, with drones and seen from high places throughout the city, launches a new concrete campaign for the brand: Built for the Unbreakable.

Since its unveiling at the 2024 World of Concrete Trade Show, the DEWALT POWERSHIFT ™ System has become one of the most anticipated and recognized innovations in the industry, he said. Bill BeckMaterials and external GM, Chief Growth Officer at Stanley Black and Decker. “By using creative customer engagement initiatives like our Sphere campaign, we are demonstrating our commitment to advancing the future of construction with tools and technologies designed to empower leaders in all areas of work.”

Millions of viewers worldwide vegas and on social media a multimedia spectacle was drawn, complete with drone-activated footage of towering cranes and construction workers blasting thousands of tons of concrete.

DEWALT, one of the leading manufacturers of Exosphere tools, will continue “Built For The Unbreakable” The seven-day campaign begins January 20 to January 26. DEWALT will use drones to fly over the city during the evening hours on the second night of the opening, allowing the brand to showcase a multi-dimensional view of the active workplace.

Last year's launch focused on the launch of the DEWALT POWERSHIFT™ brand and setting new records for engagement with industry stakeholders through personal insights and engagement on DEWALT's social media channels.

“Last year's DEWALT POWERSHIFT™ show was the most successful and impactful product event we've ever had, combining technology, innovation and storytelling in a way that captivated millions,” he said. Pat PetschelGlobal Vice President, Technology and Digital Marketing at DEWALT. “As we light the vegas skyline once again, we pay tribute to the unsung heroes of concrete construction workers in our cities and infrastructure. Their indomitable spirit and dedication inspire us to continue to push the boundaries of what is possible in our business. “

Named the Best Campaign of 2024 and the Popular Science of 2024, the DEWALT POWERSHIFT^™ the program sets a new standard for electrical installation in concrete works, helping construction companies to achieve compliance with government directives regarding gas appliances. The DEWALT POWERSHIFT™ tool system can produce up to 60% less CO2e emissions during use compared to gas-powered tools.

Now available on North AmericaThe DEWALT Powershift line includes a vibrator, backpack vibrator, concrete power screed, rammer, plate compactor, core drill and stand, 554WH battery and 550W charger.

To learn more about the DEWALT POWERSHIFT™, please visit: https://www.dewalt.com/systems/powershift.

vs. leading competitors, average per DEWALT POWERSHIFT™ tool measured by lifetime emissions during use; US average grid emissions and grid losses based on the US EPA's eGRID2022 database, published on January 30, 2024 (epa.gov/egrid); emissions based on US Energy Information Administration's Carbon Dioxide Emissions Coefficients for finished motor gasoline, published on Sep. 7, 2023 (eia.gov).

About DEWALT
DEWALT, a brand of Stanley Black & Decker and a leader in complete jobsite solutions, has driven the future of construction forward with tools and technology designed for power leaders in every jobsite. By applying the latest technology to the challenges of today's skill trade, DEWALT is committed to providing tradesmen with tools and equipment designed, built and tested to deliver new levels of safety and productivity. For more information, visit www.dewalt.com or follow DEWALT on Facebook (NASDAQ:), Instagram, and LinkedIn.

About Stanley Black and Decker
It was founded in 1843 and is headquartered in the USAStanley Black and Decker (NYSE: SWK) is a global leader in Tools and Equipment, operating manufacturing facilities around the world. The Company's approximately 50,000 employees produce inspired end-user power tools, hand tools, maintenance, digital work solutions, outdoor and lifestyle products, and engineering solutions to support the world's builders, retailers and DIYers. The Company's world-class portfolio of trusted brands includes DEWALT ® , CraftsMAN ® , STANLEY ® , BLACK+DECKER ® , and Cub Cadet ® . To learn more visit: www.stanleyblackanddecker.com or follow Stanley Black and Decker on Facebook, Instagram, LinkedIn and X.