Netflix's Q4 2024 earnings report dropped recently. While results like an operating profit of more than $10 billion and a 16 percent increase in revenue seem like good news for the company's shareholders, Netflix users won't be so lucky. Subscription prices are going up again starting today.
Standard plan with ads slowly rising from $7 to $8 per month, and the ad-free Standard version will rise from $15 to $18 per month. Monthly rates for Premium, which offers 4K Ultra HD and HDR, will increase from $23 to $25. Adding an additional member from outside your household to a streaming plan also gets more expensive, from $8 to $9 per month.
“As we continue to invest in programming and bring more value to our members, we will, from time to time, ask our members to pay a little more so we can reinvest to further improve Netflix,” the company said in a letter to its shareholder. letter. “To that end, we are today adjusting prices on most plans in the U.S., Canada, Portugal and Argentina.”
In 2023, Netflix dropped the basic plan in main markets. This change preceded the most recent one increase in the cost of a subscription, less than two years ago.