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Target announced on Friday that it is declining Diversity, Equality and Malti (DEI) Police after President Donald Trump's executive order to review such plans. The move adds Target to the growing list of companies that reduce or delete DEI efforts, as these programs are supervised.
Kira Fernandez, chief executive of social impacts and shareholders, told employees on Friday that the retailer would make changes as part of the “Bullseye belonging” strategy that is consistent with the external perspective of evolution. This includes ending the three -year Dei goals and ending the initiatives of action and changing racial equality (Reach) in 2025, as planned.
“As a retailer that provides services to millions of consumers every day, we understand the importance of staying in line with the evolutionary foreign perspective, now and the future – they are all serving Target's growth and victory,” Fernandez said.
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A retailer based in the Minneapolis said he used “years of data, insights, listening and learning” to share his next chapter of his strategy.
Announcement of Target by increasing pressure on large companies, especially by social media influencers such as Robbie Starbak, Reduce initiatives that claim to increase racial and gender equality in the workplace. The initiative has also been criticized by Trump, who signed an executive order on Tuesday, ordering government agencies to programs Dei in public corporations, large -profit corporations or associations and foundations with assets of at least 500 Check the millions of dollars. The target is in that category.
“DEI and Dei's illegal policies not only violate the text and spirit of our long -standing federal civil rights laws, but also undermine our national unity, because traditional American values ββin hard work deny, discredit, and weaken individual achievements. “It is in favor of an illegal, corrosive and harmful identity system.”

An employee kills a wheel on November 7 to re -save the Target store shelves in Chicago. (Camille Karzachinski / AFP via Getty Image / Getty Image)
Fernandez said Target is hiring and holding employees who “are representatives of the communities we serve”, but in the move forward, he said that all external surveys focused on diversity, including the HRC corporate equality index.
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Fernandez also said in the note that Target also changes its “supplier diversity” team to “supplier interaction” to reflect the “global logistics process in a wide range of suppliers, including increasing focus on small businesses.”
Ticker | Security | The last | Change | % |
---|---|---|---|---|
TGT | Target Company | 137.25 | +1.48 |
+1.09 % |
It also examines corporate partnerships and ensures that staff resource groups will focus on development and guidance for all societies.
Fernandez: “We focus on guiding our business by creating a sense of belonging to our teams and communities through commitment to participation. It is an important part of our team and culture and helps to create consumer relationships and business results. . β He wrote.

On November 26, buyers visit the Targhat store in Clifton, New Jersey. (Victor J. Blue / Bloomberg via Giti Image / Getty Image)
A A bunch of companies, Including Amazon, Lu, Meta, McDonald's, American Airlines and Boeing, they retreated from their Dei programs with increased pressure over the past few months. In November, Walmart, the country's largest private employer, announced that it plans to cancel its policies, including how to monitor products in its market and review funding.
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In contrast, some companies resisted the pressure of activists and publicly endorsed their commitment to maintain Dei policies.
Microsoft CEO Satya Nadella In the annual report of the technology company in October, it still assured that “its workforce represents the planet we serve and the products we make always meet our customers' needs” and “hire.” , The development and growth of the global labor force continues. ” Who best support each other and our customers. “

Shopping baskets outside the Target store in Albania, California, are seen on November 18, 2024. (David Paul Morris / Bloomberg via Giti Image / Getty Image)
Vanji Valekat, a senior legal manager Pinterest, posted in LinkedIn that the company “focuses on enhancing and diversifying both the organization and on our platform, and in vital initiatives such as shareholders inside and abroad. Invests. β
However, Starbak, an anti -awakening activist, who accepts the credibility of companies that decline or end their Dei programs, said he did not intend to stop his campaign soon.
Target first introduced to employees in early 2024 to employees, but has been working on it since 2021.