Meta's X competitor Threads said on Friday that it is now testing ads with select brands in the US and Japan. Instagram chief Adam Mosseri said the company will listen to feedback before expanding this test to other markets.
“We know there's going to be a lot of feedback on how we should approach ads, and make sure they feel like relevant and interesting Threads posts to you,” Mosseri said. We will be watching this trial closely before expanding it more broadly, with the aim of getting ads into an interesting place like organic content on Threads,” he said.
When the ads appear in a feed, they will display a “sponsored” label, and early tests are image ads, Meta said in a blog post.
The company added that there will be more people Controls for advertising content And you can report ads too.
“People come to Meta for a personalized experience that helps them discover the businesses and content they love — ads are an integral part of making that happen. It's as simple as searching for a brand you don't know, but now follow through ads,” the company said.
Meta launched Threads in 2023 and initially focused more on user growth with over 275 million monthly active users. The company said in December that it had 100 million active users.
After starting Threads, Mark Zuckerberg told investors that would be the initial focus for Threads. On user maintenance. After seeing positive signs of user engagement; Meta wants to start taking advantage of Threads' growing scale, along with testing new ads.
Last April, Mosseri said in a Threads post that the company definitely planned to. Bring ads to the platform..
Last August, app sleuth Alessandro Paluzzi Found code related to ads for Threads, but says Meta. It has no immediate plans to launch ads..
This story is progressing…