One common complaint about Instagram and social media in general is that It creates insecurity by presenting an unrealistic impression of other people's lives as being better than they really are. Which is just the best of times. And heavily altering the physical appearance is It is known to contribute to body dissatisfaction. Even if people know that what they're seeing isn't the full picture, Instagram will soon make that situation worse. It allows users to convert their videos using generative AI.
In the Teaser Adam Mosseri shares that the head of Instagram can completely change his appearance. In one shot, transform yourself into a felt puppet. And another shot transports Mosseri from his office into the snowy mountains, complete with furry coat. In another way He can place a hippo behind him which jumps around. and look into the camera
“Many of you create amazing content that makes Instagram what it is. And we want to give you more tools to help bring your ideas to life,” Mosseri said. “You should be able to do whatever you want with your videos. You should be able to change your clothes or change the context in which you sit… Anything you can think of.”
The new feature will be available in 2025, powered by Meta's Movie Gen AI model. The announcement comes shortly after both OpenAI and Google DeepMind revealed their own video generation models. By making these tools available on Instagram, Meta is demonstrating how creative AI can have immediate applications within its suite of apps. CEO Mark Zuckerberg said he wanted Add a full suite of company apps With AI, including through feed content tailored specifically to each user's interests.
Of course, although early demos of the video creation model There will be a good trend. But it's not perfect. OpenAI's Sora presents many of the problems you might expect, like objects disappearing and faces changing in just a few seconds. Mosseri demoed Movie Gen AI for just a second. So even though it looks quite impressive, But we'll have to see if they can maintain the quality in longer clips.
There are some interesting ways that the creative AI within Instagram can be used in a fun and entertaining way. The question is whether those things outweigh the negatives. In addition to mental health concerns, AI has flooded Facebook feeds with fake images that older or older users believe are real. And it is too early to tell what harm it will ultimately cause.