You will need to remember how for a short time you read this post only at that moment, because you most likely will never have to think about it again. How A variety of reportsThis is a new platform for creating a new Hollywood IP using the combined power of artificial intelligence tools, fans and blockchain contributions. Information describes itself As “a new plan for building modern franchises, where IP holders, communities and agents freely cooperate on an endless playground based on a real IP.” Because, of course, the real problem pursuing Hollywood today is the inability to create franchises with user content, unproven AI tools and a bundle of blockchain.
The first franchise of information is a modern Hollywood term for History – this The appearanceScientific and fantastic premise from Blade And Dark knight Writer David S. Goyer. It is concentrated on the universe, where a white hole appears (my God, the opposite of a black hole!) And erupted the mysterious high -tech objects. Goyer describes him as a “creative sandbox” for artists and fans to build “boundless narratives” in several genres and environments. (The name is also embarrassing. It sounds too similar to Christopher Nolan InfusionThe film, in which Goyer did not have a hand. What does this mean? Encouraging prevention?)
Atlas, an agent of artificial intelligence, which should be a “creative partner”, serves as the main tool and information for the development of content. According to the company, he will be able to come up with ideas, the direction of the history of assistance and even generate full videos. Information also claims that Atlas can publish autonomously on social networks platforms to improve itself, perhaps because interaction with social networks for real franchises is too dangerous for people today.
Information is equipped Blockchain historywhich will help to track content created by fans and creators in all their franchises. Again, a serious problem that had to be solved. NFT GRIFT is over, and we have not yet seen which product is outside the bitcoins and other digital currencies that effectively use blockchain.
“A couple of years ago, I realized that this (AI) would not leave, he would completely introduce himself into society,” Goyer said. Either Midjourney or various other tools, and I think that they have useful applications that do not necessarily produce people from work – although there are many potential applications for artificial intelligence that can. But in this case, we do not lay out anyone from work. In any case, this is a tool that allows people who usually did not have a point of entering Hollywood, publishing houses or the like. ”
Nevertheless, a big problem is faced with the fact that in fact it does not correct anything in Hollywood. It looks like short -lived quibiThe entire impulse of informing is determined by technologies, and not genuine requirements from the creators or a clear franchise. And unlike Quibi, the inspector does not start with financing of almost $ 2 billion (although she raised an unsolved amount from the A16Z crypto fund) or Hollywood Bonafides of any such DreamWorks co-founder Jeffrey Catzenberg.
The information also seems to be fundamentally misunderstood how the content created by fans works. People do not spend hours on their fanfiction, Fanart and cosplay simply because they want to get a fee. They do this because someone created the story and characters who sincerely moved them. Good luck, receiving the same support from a common franchise, such as the appearance.
“The entertainment industry is at the intersection.” Information wrote in “Manifesto” His visions. “Since AI generates an endless stream of content, traditional entertainment cope with the existential crisis: how do we maintain human creativity, using the power of modern technologies? The answer is not in resistance, but in cooperation and general growth. ”
I give it a month.