SpongeBob SquarePants and Bikini Bottom have joined Fortnite through their UGC platform, Unreal Editor for Fortnite. Paramount Game Studios and marketing agency Zoned have collaborated on a series of four experiences based on the popular animated series, bringing SpongeBob, Patrick and the rest to Fortnite audiences.
The four games, developed by Zoned by Alliance Studios, span several popular genres. These include:
- Red vs Blue, in which partners attack each other with jelly blasters in a free-for-all
- Prop Hunt, the classic hide-and-seek game featuring the beauties of Bikini Bottom
- Slap Fight, in which players slap each other off the board while hunting for Krabby Patties
- Only Up, the UGC staple, a good old obstacle course
Doug Rosen, Paramount's senior head of games and emerging media, said of the collaboration, “We know so many fans of SpongeBob SquarePants are gamers, so it was a natural next step for us to bring Bikini Bottom to life in this authentic form for them. . This collaboration with Zoned allowed us to create an engaging and immersive experience that truly captures the essence of SpongeBob and resonates with the Fortnite community.”
SpongeBob and company are far from the first to enter the UEFN platform, as Zoned has worked on previous projects such as The UEFN Experience at Topgolf. This is also not the first time that SpongeBob has appeared in a UGC launch, as he is a mainstay on Roblox and was part of GameFam Super Bowl Celebrations on the stage.
Carlos Tovar, president of Zoned, said in a statement, “This was a dream project for the team here at Zoned because we all grew up watching SpongeBob SquarePants and are huge fans. We loved working with the amazing team at Paramount Game Studios, who really understand how to truly connect the SpongeBob IP to the Fortnite ecosystem. It's an ever-evolving platform and it's been an honor to bring this iconic IP to fans and gamers alike!”
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