Google joins US companies, abandoning diversity goals


Google has become the largest American company that is scrambling its goals to recruit more workers from poorly represented groups, BBC News understands.

The decision to abandon the objectives of gathering diversity, justice and inclusion (DEI) comes after the company has made an annual review of its corporate policies.

The technological giant also reviews some of its other Dei programs.

US President Donald Trump and his allies regularly attack Dei's policies. After returning to the White House just over two weeks ago, Trump ordered government agencies to remove such initiatives.

“We are committed to creating a workplace where all our employees can succeed and have equal opportunities,” a Google spokesman said.

“We have updated our (Annual Investor Report) to reflect this as a federal contractor our teams also evaluate the changes necessary after the latest court decisions and enforcement orders on this topic.”

The story was first reported by Wall Street Journal.

Between 2021 and 2024, Google investors reports indicate their commitment to make “diversity, justice and involvement of everything we do.” This line is not in its last report, which was published on Wednesday.

In recent years, Google has been a candid supporter of Dei's goals, especially after the murder of George Floyd in 2020 and the protests that followed his death.

At that time, Google CEO Sundar Pichai set himself a five -year goal to increase the number of his leaders who came from poorly represented groups by 30%.

According to the company, the number of blacks in leadership roles almost doubled between 2020 and last year. Google also said he had observed an increase in women and Latinos among his leadership.

Google is the latest major company to turn a turn on its diversity policies.

Meta, Amazon, Pepsi, McDonald's, Walmart and others have canceled their Dei programs.

Apple stood out by returning to this trend. Last month, the technology giant board asked investors to vote against a proposal to end their diversity policies.

The Conservative Group's proposal, the National Public Policy Studies Center (NCPPR), called on the iPhone manufacturer to eliminate its Dei policies, saying that they expose the companies to “judicial, reputation and financial risks”.

Last week, the target of the retail chain was sued by a group of shareholders led by the Riviera Beach Police Pension Fund in Florida, who stated that the company had deceived them, claiming that it had concealed the risks associated with its Dei policies.

The trial refers to the reverse response from 2023 over LGBTQ+ goods in its stores, which led to a reduction in its sales and the price of its shares.

The lawsuit came after Target announced that it would end its goals to DEI.

In the latest example of the Trump administration's disapproval of such policies last week, US President speculates, without giving evidence that DEI had led to an air disaster in Washington.

The remarks, which came less than 24 hours after the crash, were in line with the White House efforts to cancel such programs.



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