Brian Nicole, CEO of Starbucks, says the company's plan should be more transparent about pricing.
Starbucks offers its free coffee loyalty program on Monday, the day after Super Bull.
Starbucks members in the United States in the United States are eligible for a hot or frozen coffee anywhere during the day. They will be limited to a drink.
Customers who are members of the Starbucks reward will now have a coupon in the Starbucks app that can apply for a mobile phone. Customers can also redeem their Starbucks Coupon when ordering in the store or drive.
Anyone who joins the program on Monday can buy the coupon in the store.
The company promoted the move as a way to help its customers after Super Bowl “Long Monday”. There is also a way to persuade consumers to join their free loyalty program, which is growing in the backward neighborhoods. In a January revenue, the company announced that Starbucks Rewards has increased its membership and costs to three months more than quarter and last year. Also witnessed the growth among the non -Starbucks awards Three months of traffic over fourth.
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Barista Starbucks works in a store in January 2025. (Joshua Torgilo, Starbucks)
Traffic growth comes as the company destroys a collection of new initiatives, CEO of Brian Nicole, who took over in September 2024 to reverse the company's sales and return it to its traditional coffee roots. Win.
Starbucks CEO says better pricing transparency is required for mobile app
Last month, the company's seasonings-which were eliminated during the Coveid-19 epidemic-returned to Starbucks throughout the United States and Canada, allowing customers to add their cream, milk and sweetener.
One barista steamed valve in a Corp Cafe. Starbucks pours in a cup of drinks. (Waldo Swiegers / Bloomberg through Getty Images / Getty Images)
Baristas also started putting the “every” beverage “for here” in the customer's coffee, glass or customer cups. The company also returned again from blown coffee or frozen or hot or frozen tea for dine-in customers for free.
The coffee giant also stopped charging customers for soy milk, oatmeal, almond milk and coconut milk in places owned by the United States and Canada.
| Tick | Security | The last | Change | Changing % |
|---|---|---|---|---|
| Astronaut | Corp Starbucks. | 112.20 | +0.50 |
+0.45 % |
Nicole, who had previously expressed dissatisfaction with the complexity of the company's menu, also announced last month that the company is declining. 30 % of its food and beverage offersHuman beings, however, are still planning to “guide the market with drinks to succeed and innovate food” and offer limited drinks for Valentine's Day.
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Niccol has already made other changes that the company is looking to make, such as “Complete Introducing” digital menu boards in US company stores within a year and a half to provide our suggestions to better understand and display customization. The additives.