Can the bed of bed and beyond can come back?


Bed bath and beyond It comes back with smaller format stores, but some industry experts told Fox Business that the size of its stores is not as important as the product itself.

According to the CSG Consultant's founder, Kimberly Router and Hita Herzog, retail analyst and senior research manager H Squared Research, lost the previous management team.

Kirkland Company finalized a $ 25 million investment contract with Beyond, Bed Bath & Beyond Overstock, zully ​​and Buybuy Baby, In which Kirkland became an unique operator and a unique brick and mortar license for the new and smaller format of the “neighborhood” of bed and bath and beyond places across the country.

In October, when the contract was announced for the first time, companies said they used the expertise of the Kirkland store and its brick and mortar traces and deals with “a set of symbolic heritage sellers”. “The Kirkland House has a 58 -year -old heritage in the home decoration sector and the main power of our brand and the organization lies in trade and store operations,” said Kirkland CEO.

Bed bath and beyond

A bed bath and beyond the store on June 29, 2022 in Miami. (Photo by Joe Radel / Giti Pictures / Giti Pictures)

Reuters said Bath Beth and Beyond are used with topics such as “poor inventory management, slow acceptance of online shopping process and confidence in coupon purchases” which has made it for support for chapter 11 in 2023 It's taken.

Bed Bath & Beyond Brand returns to physical stores

In June of that year, Overstock acquired the company's intellectual assets for $ 21.5 million and by October the name of its companies to Beyond Inc. It changed, though in the midst of the retail dynamics evolution continued to fight for survival. Last year, it derives from the deal with the container store group that allowed it to use part of store real estate places to show a set of kitchen appliances, bathrooms and bedrooms, which jointly marked , Supported.

“The inauguration of the smaller format does not intend to solve any of these problems,” Reuters said. To exacerbate the issue, the company served customers when widespread access to domestic goods was limited. Today, the relentless competition in Market of home goods between Amazon, Reuters said Teemu, Target and Wayfair.

Herzog agreed and said that while “beds, baths and beyond have an incredible brand value,” this is “where it is valuable.”

“The challenges of this store were not in brand recognition, the challenges were in stores that didn't pay attention to what the consumer wanted locally,” Hertzog said. “Other large boxes such as Walmart and Target do better to make the consumer attractive to that local market,” he said.

Reuters predicted that the best case scenario for these stores is to become a physical place for private Kirkland private goods as well as oververtock and zully ​​products.

Bedroom and beyond closed stores: These companies are moving

“This play is very similar to Tjmaxx home stores. We can also turn these physical places into return centers for sister companies,” Reuters said.

Regardless of this, Reuters said if Bed Bath & Beyond and Kirkland would not fix the company's supply chain and the company's inventory, “they will fail again.”

Fox Business reached Kirkland for comment.

The bed bath beyond that

People pass by a bedroom and beyond the store on October 1, 2021 in the Tribeca neighborhood in New York City. (Michael M. Santiago / Getty Pictures / Giti Pictures)

“On this layered layer, an increase in tariffs, which in turn increases the cost of the product, can be a good storm for another failure,” Reuters added.

On the other hand, Hertzog said Kirkland's backing means significantly that the company is in a better position Overcome your previous challenges.

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Previously, management decided not to match exactly what their original customer wanted. Today, Kirkland “is discussing and creating a roadmap where the company is.” “With Kirkland's backing, this time makes a difference.”

“Without returning management to a management point under the bus, they had issues,” he said. “They did not understand how to make their business smart enough to resist a major blow to their retail and business industry like the epidemic.”



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