Amazon He opens a store with beauty and health products in Milan in Italy, marking the company's latest experiment.
The store is located in the center of Milan and offers a number of beauty and personal hygiene items, as well as over -the -counter drugs, Amazon He said in the blog post. The first store called Amazon Paraffarmacia & Beauty will open its doors to the audience on Wednesday.
The store will be equipped with products of cosmetic and leather brands, including La Roche-Posay, Eucerin and Vichy. There are also “Derma-Bars” in which buyers can get a “free digital skin analysis” of their type and condition of the skin and receive recommendations for the product.
Amazon claims that the store includes a section planted by pharmacists on a place where buyers can buy “without a prescription, without a prescription”.
By launching his first “paraffarmacy”, the giant of electronic trade hopes that he will be able to achieve his success online in the cosmetics category and personal hygiene in sales in the physical world. Cosmetic elements and personal hygiene, which include everything, from hairspray and cosmetics to deodorants and Q-tips, Create one of the fastest growing divisions on Amazon.
The company began to offer health and cosmetic products in 2000, but its choice was initially limited to most of the mass market brands. Since then, he has added more luxury brands like Estée Lauder and in Mer.
The new store format also means the latest Amazon experiment in the field of physical trade. The company opened and then closed All this Bookstores, pop-up stores, four-star shops and clothing stores. He also reduced his trail of Amazon GO multi -branch stores, closing the shop site in Woodland Hills, California, last month. In the food article, the Amazon portfolio includes the Whole Foods supermarkets and its own chain of fresh stores.
