Pints of ice cream Ben and Jerry are visible on the shelf on the perfect fresh Ave Ave market on March 19, 2024 in the Flatbush district, Brooklyn Borough, New York.
Michael M. Santiago Getty images
Giant of consumer goods Unilever On Thursday, he published a slightly weaker than the expected increase in sales and indicated a suppressed start until 2025, although he expects to reverse in the second half of the year.
The company also provided an update of the separation of activities in ice cream, which houses brands, including Ben, Jerry and Magnum, saying that it will be eliminated by a triple list.
The manufacturer Dove Soap and Hellmann mayonnaise recorded a 4% increase in sales of the fourth quarter, a slightly missing growth forecast by 4.1% in estimates complicated by the company.
Some annual sales increased by 4.2% compared to the consensus of an analyst compiled by the company by 4.3%. This was done by a 2.9% increase in volume. Basic operational margins amounted to 18.4% compared to 18.3%. Both numbers were in line with the forecasts of the company's year -round.
Unilever shares fell by 7.1% to 11:08 Time in London.
CEO of Hein Schumacher said on Thursday CNBC that the growth was run by 30 so-called energy brands-in this Dove, Comfort, Vaseline and Liquid IV-I was called the main purpose of the company's development plan in November.
“30 Marek Power actually overtook the average company in the fourth quarter, 5.3%,” said Schumacher Julianna Tatelbaum.
Sharing 2025 perspectives, the British company said that it expected an increase in year -round sales growth in accordance with a long -term range from 3% to 5%. He also stated that he provided for a “slight improvement” of the basic operational margin that will be implemented in the second half of the year.
“We see the markets slowly. We see that he continues it in the first quarter. Despite the markets … we try to develop competition. I feel that it was done in 2024 and we want to do it again in the first quarter, but we generally see more difficult circumstances – said Schumacher.
Consumer goods companies were under pressure from recent quarters, because the rising costs of expenditure exceeded higher prices and led consumers to switch to lower costs, alternatives of private label.
In an interview with CNBC on Wednesday, Jon Cox, head of European consumer actions at Kepler Cheuvreux, said that now it seemed that the sector's perspectives could raise eyesight.
“Perhaps the corner turned after what was quite dramatic in the consumer space,” said COX “Street Signs Europe” on Wednesday.
“When entering this year, we should see a more standardized price environment, but in addition, many of these guys are now investing in the development of new products, more bolder innovations, and at the same time marketing more than they are.”
COX added that these changes may reverse some losses in relation to E -marks' goods and additionally accelerate the growth of the volume.
CuddleThe world's largest packed food company published on Thursday Sales increase throughout the year which was consistent with expectations, and yet it fell in the previous year. The Swiss company also pointed to an increase in sales in 2025, apart from all significant macroeconomic challenges.
Schumacher Unilever confirmed the “fork” of the consumer market, but said that the company hopes to regain further participation in your pocket, especially within the premium product line.
“Consumers, yes, buy value, but they also tend to buy more premium products,” he said
Spin-off ben & jerry
Schumacher said that Unilever, which is home to about 400 marks, wants to sell several food lines with a total sales of about EUR 1 billion ($ 1.04 billion) FD in December.
Schumacher did not mention specific brands, but there is an announcement in March that Unilever in was Rotating ice cream.
In Thursday's update, the company said that the unit will be separated via Demerger, with letters in Amsterdam, London and New York – the same three exchanges on which Unilever shares are currently the subject of trade – and that it was on the right track to the end of 2025 r.
“Demerger is on the right track,” said Schumacher Julianna Tatelbaum from CNBC, adding that Amsterdam will be the company's main list.
Asked if Unilever is still considering the possible sale of his ice cream, Schumacher said that the company “absolutely focused on making Demerger in a successful way. This is what our activities are about. “