When the fire was angry, millions of people moved to see the mission. Meet the guy who did that


John Clarke Mills was in a zoom meeting when everything was hell. It was half an hour and 10 am on January 7, 2025 and Mills, Slim, obscene, the voice of many years when smoking is his free talk Fire monitoring applicationThen Monitor the missionFor a colleague and one of his non -profit investors. Behind him on the wall hung a huge framed picture of the trees that were engulfed in the fire.

As the CEO, Mills will often pay attention to a meeting with money, but his eyes kept flashing notifications in the background. A few minutes earlier, a fire started at Temescal Canyon Trail head in Pacific Palisades, California, 400 miles south. At 10:32 am, a camera at the University of California San Diego Alertcalifornia The network catches a smoke smoke. One of Watch Duty's remote workers saw it on the camera and took photos. At 10:33 am, he posted it on the application with Anodyne's note: The resource is reacting to a vegetation fire reported with smoke that can be seen on the camera of Temescal Canyon. Twenty minutes later, the incident had a name. Palisades fire.

The wind catches pink coal; The fire spreads. The firefighter answered, moving the truck to fight the fire. Calfire – Forestry and Fire Department of the State The first public report of the incident at 11:06 am. Mills updated to everyone on zoom. This, he said, will be bad.

Many blazes are burned. Eastward, Eaton Fire Sad down to Altadena. The sunset on the hills above Hollywood is small, a shot compared to the other two, but nonetheless an emergency resource. In the coming week, Los Angeles becomes a city surrounded by confusion, confusion and loss. At least 29 people died. Billions of dollars of property were destroyed. All neighborhoods, thousands of houses, were destroyed in addition to repairing or being burned to the ground.

See detailed tasks on fire -operating fires in their 22 states perimeterThe area evacuated, ranked air quality and sent real -time notifications to users. When the fire spread, 2.5 million people had just downloaded the application, doubling its user basis. Jimmy Kimmel and Seth Meyers mentioned it in their late night shows. On social media, people directly on the path of the fire sang Watch Duty's compliments, very grateful to its existence.

Official evacuation commands often promptly and guide, but not always. If you live in Fire Country, you will hear stories about evacuation commands sent Wrong people or are sent Too late– Grant to everyone in the house Burned. For residents under the threat of fire, the task of clock is often a clear signal cut through a penetrated and static wall.

The cars were abandoned in the fire

Palisades fire in January 2025.

Photo: Jamie Lee Tiete



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