In 2012 of her book, Design addictionAnthropologist Natasha Dow Schüll offers different technological mechanisms to keep people Gamble. From the architecture of the buildings and the location of the ATM to the casino carpet design, all show strategic calculations. As a relationship for a gambling trade exhibition, different factors that create a modern gambling experience are the symphony of personal technologies, combined to create. A single experience, adjusted in a way to keep everyone play, to maximize time on the device.
Familiar sound? Schüll thought so. “There is something very similar to the integrated mechanisms Dating applicationEspecially with his swipe, she said. Swipe left and right, it is almost like a horizontal slot. You really don't know what you will get. “
Although Schüll did not think these similarities were limited to Dating application . So what does it mean when friction in the picture? When users spend less time holding online and less energy on the machine?
It is true that the amount of time for dating applications has decreased over the years. ONE Forbes recent polls Dating app users show that, on average, they spend about 51 minutes a day for them. Ten years ago they had spend 100 minutes Every day to platforms like Bumble.
It is also true that the growth of users has slowed down late, accompanied by a little about the number of Americans saying that they use dating applications. However, a special application is more than any other creator, a creator. Although Tinder still holds the title for the most commonly used dating application, its overall downloads have decreased since 2020, while the downloads of the applications such as bumble and hinges have been Increasing increase since 2021. For many years, while its monthly users have decreased in the last three quarters.
Explain this decline is as much as the number of dating applications on the market. Schüll said that it could be some other activities, maybe disappointment, there could be other activities that were spending time, such as sports gambling, it could be exhausted, Schüll said.
At her final point, dating an application tired is a real thing. Forbes is similar Exploration shows 80 percent Among the thousands of years, the group using these applications is the most reported feeling.
Another reason for this decline is Dating dating applicationOccurs after a sudden increase in the use in pandemic, because many young users are currently looking for many connections in the real world. And of course there is a long -standing tedium: boredom.
In the design, they constantly upgrade Ante if there is a poker video, then there will be three video songs, and then it is a 10 -shot poker game, 100 -shot poker, poker 100, according to Schüll. When you move to the next one, you can't come back. So it is a tolerance effect. Perhaps these applications were exhausted the possibility of holding people to a certain point and did not do the job to bring it to the next level, higher, more intense.
Regardless of the reason for decline, one thing is for sure that dating applications are still alive and will not disappear early. And if there is anything to take from the fact that people are jumping the tine ship for other dating applications, let the real candidates for our love and attention are. Those who are to keep us in the longest position. Those who want us to continue playing the game forever.
Yes, the use of dating applications has a peak
In general, the use of dating applications was defeated during the CIVI-19 course in 2020. From 2019 to 2022, the proportion of US adults using online dating websites decreased from 18 % to 18 %. 15 %.
Change the generation in the use of the application
Looking at the number of adults participating in online dating regardless of the whole story. In some cases, it is the problem of some age groups falling while others pick up slowly. Over the same period of four years from 2019 to 2022, the number of US adults from 30 to 49 years old, he said it has used a dating application or website to decrease according to the percentage, in When many people from 18 to 29 and 50 into the game.
No payment to play
One thing about dating applications To be Tired of? Pay them. The growth of the number of users who choose to pay for high -end dating application services is being offered.
Millennials spends less time to swipe
In 2018, Millennials spent 90 minutes a day for dating applications. Last year, that figure dropped to nearly 56 minutes a day.
The big change in dating applications? Who uses those people
Although all changes in online dating habits, the biggest change is not people who leave the application, there are changes in the popular people. The application is most affected? Tinder. While the total number of dating applications worldwide is still over 120 million per year since 2020, the slices of the downloaded cake have become smaller, while applications such as hinges and hinges Bumble has seen an increase in the download. all.