Tim Cook, general director of Apple Inc., during the first day of sale of the latest Apple products at Apple Fifth Avenue Store in New York, USA, on Friday, September 20, 2024.
Victor J. Blue Bloomberg Getty images
Apple announced new iPhone model On Wednesday, a lower iPhone models are valued than the main models, which usually appear in September.
The new iPhone is called iPhone 16E and will sell for $ 599 when it goes on sale this month.
The new iPhone 16E does not have a home button and fingerprint sensor, instead it uses the Apple scanner and modern design, including the sensor at the top of the screen. Uses the Apple A18 system, which is also used in the main models of the iPhone 16. An updated processor means that the iPhone 16E can run all the same applications and games that can run more expensive iPhones. It is in black and white.
The phone also contains the first Apple mobile modem, which it calls C1. The iPhones have been using Qualcomm modems for several years. It also has a lens of one camera, compared to three on the most advanced iPhones.
Apple releases a new inexpensive iPhone, because sales have been mixed in recent quarters, and Apple is looking for the growth of the most important product category. In the December quarter, the general sales of the iPhone Apple fell by 1% per year. Apple continued to sell over $ 69 billion in this period.
Low iPhones are important for Apple because it introduces new customers to its ecosystem, and the new device supports Apple Intelligence, which makes it the cheapest new Apple phone that can access functions such as image generation and notifications.
The current Apple models are iPhone 16, which starts from 799 USD, and the iPhone 16 Pro, which starts from 999 USD. Before Tuesday's premiere, only iPhone 16 and iPhone 15 Pro models were the only phones with access to Apple Intelligence.
Apple has released a cheaper iPhone model to round the lower part of its offer since 2016. The iPhone SE, as it was called, received further updates in 2020 and 2022, iPhones, but Apple updates its components, such as a processor, so that it can receive current software updates.
After selling the old iPhone SE, there will be no new iPhones with a fingerprint scanner. It was also cheaper than the iPhone 16E for $ 429.
The premiere also means a new approach to the famous premieres of Apple products that attract the attention of the media around the world. Earlier, Apple revealed new products live and on stage, during a presentation at its campus in California. In 2020, Apple stopped inviting people to release live and instead began researching marketing films on his website and YouTube.
In recent years, Apple has begun to spend new products through press messages, such as the new Macs He announced in September. This can test how much noise can be obtained for one of these quieter premieres. Last week before Wednesday's premiere, the General Director of Apple Tim Cook wrote Message on social media: “Get ready for a meeting with the latest family member.”