A wired investigation about the internal activities of Google's advertising ecosystem shows that countless sensitive American information is being publicly served for some of the world's largest brands despite being public. company Separate rules Against it. Experts say that when combined with other data, this information can be used to identify and target specific individuals.
Display & Video 360 (DV360), one of the dominant marketing platforms provided by the search giant, is providing companies around the globe optional target devices in the United States based on the United States. The list of internet users is said to have chronic and financial suffering, between other personal data types banned according to Google's public policies.
Other lists of American users can access with this platform price increasing serious national security concerns, experts said that when they revealed data brokers trying her trying to try her. Set up millions of mobile devices carried out by government employees from judges of the United States and military service members to the executive agency staff and staff on Capitol hill.
First considered by Wired, an internal spreadsheet obtained from a US -based data broker shows that the DV360 platform is currently storing hundreds of limited or sensitive object segments, Each person contains a large amount of data indicating countless mobile devices and online records of people in the US. The segments are created not by Google, but by DV360 customers upload them to the system, where others can use them to target advertising at specific objects.
The first data of the Ireland Civil Freedom Council (ICCL), the oldest independent human rights agency of Ireland, segments have targeted hundreds of millions of equipment users based on health conditions, from from health, from Chronic and menopausal pain, among others, fibromyalgia, psoriasis, arthritis, high cholesterol and hypertension.
Erica Walsh, a Google spokesman, said, as well as other demand platforms, advertisers can upload the list of objects to display & videos 360, based on the data of the first or From segment suppliers, Mr. Erica Walsh, a spokesman for Google. Our policies do not allow the object segments used based on sensitive information such as jobs, health conditions, financial status, etc.
However, many segments in data are clearly targeted by households and businesses based on data that shows that they are having financial difficulties, helping advertisers identify people. In the process of bankruptcy or burden by debt.
Allison Bodack, another Google spokesman, told Wired that when the company discovered the object segments did not comply, we would act. It is required to explain why Google does not detect segments with descriptions as individuals may have cardiovascular condition, parents of children are likely to suffer from respiratory disease, such as asthma, Bod Bodack Do not respond.
The segments can be accessed via DV360 targeting Americans with asthma containing at least hundreds of millions of mobile IDs, among them, a list is simply titled, people with asthma. Hundreds of millions of others have been found on the list for no other reason but their user is said to have diabetes. A large number of devices and user records are spread on lists that target users may need specific drugs, including some controlled substances, such as Ambien. A list of more than 140 million mobile IDs with the use of Opioid, showing that users need relief from the popular “Opioid” side effect.