Sometimes it seems that everyone and their dogs have a podcast. (Engadget does!But why not start a tendency when an interest in the content of this type For many years? The video platform YouTube may not seem the most obvious choice for tuning in an Audio format, but the company actually became the main player in the consumption of podcast. Today YouTube that as of January 2025, he surpassed 1 billion of monthly active spectators of podcasts.
People do not just play the podcasts on YouTube in their headphones. The company's annual review showed that more than 400 million hours of podcast content were reproduced on the “living room devices” within 2024. From Edison Research, they found that YouTube was the most used platform for almost a third of the weekly students of podcasts aged 13 years and older.