YouTube presented a new version of the subscription for viewing with reduced advertising compared to its expensive But free premium plans. This Premium Lite Plan In the United States is deploying today. It costs $ 8 a month compared to $ 14 per month per prize. All users in YouTube pilot markets in Australia, Germany and Thailand will gain access to Premium Lite in the coming weeks.
Most videos will be available without advertising in accordance with this subscription, such as podcasts, games, fashion, beauty and news. But the company is in the musical content, as its YouTube musical service is baked in a complete sentence on YouTube. There will still be advertisements in music and music clips, as well as on shorts.
“When we talk with our users, we found that there are a number of people who want a free, continuous streaming service, but they do not necessarily want a musical service. It was here that we got the idea of Premium Lite, ”said Joanne Wulikh in the video of the main YouTube Main Product Employee. “This is really cool, because it allows us to give such types of spectators more choice, but also unlocks a new flow of income for our creators.”
Most likely, you will see an advertisement when you view and also look for YouTube. Downloads and background game, two other key functions of the premium plan, will not be available for subscribers Premium Lite.
YouTube began testing A lower subscription plan in several markets in October 2024. Similarly, during this test, the company offered users the most content without advertising, although it showed “video renovations about musical content and shorts, as well as not interfering advertising when you are looking for and viewing”.
The platform is still considering Premium Lite as a pilot. YouTube plans to expand the level to more countries at the end of this year. It is also “will introduce more ways for our users to get the maximum benefit from their subscriptions.”