Jason Momoa told FOX Business that the Meili Vodka brand is made to drink naturally without any additives.
Some Hollywood stars in 2024 were successful in the liquor business, and one of them experienced a major failure.
Dwayne “The Rock” Johnson Teremana Tequila is the most successful famous tequila brand.
According to Spirits Business, the brand is also the ninth most successful celebrity-endorsed brand among all categories.
Johnson's Tequila Co. is worth $3.5 billion, according to Spirits Business.
Dwayne Johnson and Mark Wahlberg's tequila companies have made millions. (Getty Images / Getty Images)
Sammy Hagar says a truck has been found after a million-dollar tequila heist in a border town.
Below is a look at other popular liquor brands that were successful in 2024.
App users click here to post on Instagram
818 Tequila, Kendall Jenner
Tequila 818 Kendall Jenner Launched in May 2021. After introducing its tequila brand Jenner in the UK in 2023, sales jumped 150% in the first 12 days, according to Spirits Business.
Kendall Jenner's 818 Tequila was launched in 2021. (Kevin Mazur/Getty Images for Atlantis Royale/Getty Images)
Blanco Jenner tequila dropped its price from $39.99 to $29.99 in 2023 in response to customer demand, Fast reported. A $10 price cut would double sales by mid-2024, according to the outlet.
Jason Momoa
Jason Momoa is relatively new to the celebrity booze brand game. Star and Blaine Halverson teamed up to launch Meili Vodka in 2023.
Jason Momoa launched Meili Vodka in 2023. (Vivien Killilea/Getty Images for Meili Vodka/Getty Images)
Earlier this month, Momoa told FOX Business what it takes to build a successful alcohol brand with so many famous competitors.
“I love all spirits. You can have all kinds. I love whiskey, scotch and mezcal, but vodka is at the turn of the mill, and it's been broken for a long time.
WATCH: Jason Momoa Shares What Makes His Vodka Brand Stand Out From Other Spirits
Jason Momoa told FOX Business that his Meili Vodka brand is made to drink naturally without additives.
“So, we wanted to make something that you can just sip naturally. It's treated like a substance and not a spirit, so we wanted to tackle that,” Momoa said.
Sami Hajar
Sami Hajar and business partner Guy Fieri haven't had as good a year as other celebrity-endorsed liquor brands.
Hagar and Fairey are co-owners of Santo Spirits tequila brand.
In November, Santo Spirits stole two truckloads of $1 million worth of product in Laredo, Texas, after moving it across the Mexican border.
Sammy Hagar and Guy Fieri founded Santo Spirits in 2017. (Ethan Miller/Getty Images for the Holy: Holy Pure Mezquila/Getty Images)
The missing trucks were carrying 24,240 bottles Santo Blanco and Reposado and a specially made Extra Añejo that was aged for 39 months.
Hagar told FOX Business this month that the brand will be more cautious about shipping in the future.
“We will pay more attention,” the 77-year-old said. “You think everything's fine. You think, 'Hey, the truck crossed the line, everything's fine.' No, it crossed the line, and it wasn't fine, so, we're really careful now.”
WATCH: Sammy Hagar and Guy Fieri to be 'really careful' about sending tequila trucks across border after robbery
Sammy Hagar told FOX Business that he and business partner Guy Fairey will be “paying more attention” to the tequila shipment after the robbery.
The rock star is proud of the Santo brand.
He said: We cut the agaves firmly. “Most people put a bunch of green in there, and the green is bitter. They also use younger agaves, and they're bitter. And you have to add sugar and things, color it. We don't have any of that. We don't do things. We put it in the barrel until it reaches our desired color, everything is done as best as possible.
Fieri and Hagar launched Santo Spirits in 2017 and operate out of their El Viejito distillery in the highlands of Jalisco, Mexico.
Mark Wahlberg
Mark Wahlberg became an investor in the tequila brand Flecha Azul in 2021 after visiting a distillery in Jalisco, Mexico with founders Aron Marquez and Abraham Ancer.
Mark Wahlberg is the co-owner of Flecha Azul Tequila. (Dennis Truslow/Getty Images for The Palms Resort & Casino/Getty Images)
In July 2023, Wahlberg took to Instagram to celebrate Flecha Azul as the #1 tequila drink in the world.
App users click here to post on Instagram
In 2024, Wahlberg opened a new location for his restaurant serving his tequila called Flecha Cantina in Las Vegas.
Matthew McConaughey
Matthew McConaughey and his wife Camilla McConaughey founded their own tequila company, Pantalones Tequila, in 2023.
Pants offers three types of tequila – blanco, reposado and añejo.
Camilla McConaughey and Matthew McConaughey launched Pantalones tequila in 2023. (Gary Miller/Getty Images/Getty Images)
“We met Margarita and knew from the first sip that we wanted to create something special together. Tequila was and still is a part of our story, so the challenge of creating our favorite tequila was a perfect fit and a natural next chapter. Matthew and Camilla at For our first business partnership together and for us as a couple, they said on their website.
Get FOX Business on the Move by clicking here
“Once we made an exceptional tequila that spoke for itself, we then wanted to put the fun back into tequila – in the last decade the tequila industry seems to have become more and more serious and sometimes even anxious.
“That's not what tequila is about for us and our friends, so we wanted to plan that process. We had 47 tastings before launching the product. That process led us to a smooth, balanced, organic agave flavor. .just the right hint of sweetness at the end – which you'll find in every sip.”
App users click here to post on Instagram
According to Forbes, Panatalons tequila has hit the shelves in its first year of production. The media reported that the brand won top honors at the San Francisco World Spirits Competition.
Bob Dylan
In 2018, Bob Dylan launched his own whiskey brand, Heaven's Door Spirits. Dylan teamed up with Mark Bushala to convert a former church in Tennessee into a distillery.
Dylan said in a press release at the time: “You don't always find inspiration. Sometimes it finds you. We wanted to create a collection of American whiskeys that each tell a story,” Dylan said in a press release at the time.
Heaven's Door Spirits by Bob Dylan was released in 2018. (Courtesy Heaven's Door Spirits / Fox News)
Click here to read more about FOX BUSINESS
Dylan elaborated on the whiskey company's website, saying: “I wanted to create a collection of American whiskeys that tell a story in their own way. I've traveled for decades and have been able to try some of them. .The best whiskey spirits the world has to offer, this whiskey is great.