The owner of the information broker business recently laid out a creepy video, which he booked about the level that his industry can compile and analyze the information about billions of people.
In the year 2019, Epsilon Broker Acquired The French advertising group Publicis Groupe then at the beginning of this month, Publicis also received Lotame, other information and advertising companies and announcements. Plan to combine together It was with Epsilon's business. At that time, Arthur Sadouun, the CEO, public relations, said that the new organization will help his company send “send a private message” to the internet user of the internet about 91 %.
To deliver the children of “Send a private message” (such as advertising). PUBLICIS must gather a special amount of information about people who provide advertising services. In the newly launched video, SadOUN will separate the types of information that his company claims to have a hand. Video which is related to the Corea software program showing the level that the company can analyze and predict the habits and behavior of each consumer.
To show this, Sadoun suggests the audience to “Lola”, a girl who is the hypothesis of the general web user. Publicis has information about “at a basic level. “With the power of the identity that connects, we know who she follows on social media. What she bought online and offline she bought when she bought and more importantly, why did she buy?”
https://www.youtube.com/watch?v=ycse0vbh3vi
It gets worse. “We know that Lola has two children and her children drink a lot of premium fruit juice. We can see that the price of shy purchase is continuously increasing on the shelves of her local retailers. We can also see that Lola's revenue is not with inflation. Corea, we can predict that Lola is very likely to exchange with personal labels, “Sadoun said, which means that the algorithm is appreciated whether Lola should start to buy a cheaper fruit juice or not. If the software decides that this case, Corea Algo can start showing Lola advertisements for automatic reduced fruit juice brands.
Lola is a big problem. It's not just Lola under the staring. All of these organizations are obvious that almost everyone on the internet.
“Thanks to Corea. We can do that with 91 percent of adults around the world.” CEO has almost four billion people.
Lena Cohen, a technology player with the Electronic Frontier Foundation, said data brokers, such as publicis, compiled “the most information that can be done” about the web user. “The Industrial Industry is under opaque and dangerous control, as you can see in the video broker, there are a million people. But we know quite a little about them, “Cohen said.” You don't know what the information that the broker has for you. Have true power/knowledge
The meaning of the meaning is missing from the Mr. Coaen Industry. Cohen said that the company allows the company to operate without transparency or supervision. “The United States needs a comprehensive government law,” Cohen said while observing: “I don't know how much the opportunity now”
Although there is a state -of -law (such as Consumer privacy laws in California) Those cases often do not have enough focus or resources for the law to be effective. “Most government agencies do not have resources to enforce privacy at the level they are destroyed,” Cohen said.
Cohen added that she felt online behavioral advertisements – that is the advertisement that uses the specific web site activities of each web user – should be illegal. “That's not the information that advertisers should have,” she said. Context (Which depends on the content on the specific page) should be effective enough for the company to prohibit behavioral advertisements will “change financial motivation for online actors for continuous survival,” the web user and sharing the Kohane broker.