Broad announced several key milestones achieved so far: $10 billion in lifetime revenue for its mobile games and one billion downloads across its portfolio.
Exclusively for GamesBeat, Scopely said it hit these milestones in 2024 and its players have also played more than 15 billion hours in game time so far.
Players have clocked these hours in Los Angeles-based company games like Monopoly Go!, Stumble Guys, Marvel Strike Force, Star Trek Fleet Command and The dice with friends.
I have written about the launch of each of these games and covered by Scopely from the start. I always thought his approach to partnering with game developers was smart, and his approach to acquiring users was interesting. But it was one of many mobile game companies and its success was never guaranteed. It brought wild success Monopoly Go! – six years in the making – and the $4.9 billion acquired from Savvy Games Group to solidify its lead.
Scopely's move is hard to ignore. The brand is now the No. 1 mobile games company in the US and among the top 5 in the world outside of China.
From startup to global powerhouse
Eunice Lee, COO of Scopely, discussed the company's success with its Scopely “operating system” and “learning engine” at the recent GamesBeat Insider Series: Hollywood and Games event on December 12.
Scopely's success didn't come overnight. In fact, it's been more than thirteen years in the making.
In a recent company blog discussing the company's milestones, co-CEOs Walter Driver and Javier
Ferreira acknowledged the long – and sometimes painful – journey, writing: “Although we were celebrating his
number of public benefits this year, they were the result of years of hard work and passion. Being long-term
Mindset is key to making games, and it often comes with unseen struggles. But our Scopeleans continue
keep going through, and that's what makes this business and Scopely so special.”
Founded in 2011 in Los Angeles, Scopely was built on the deep conviction that mobile phones
the next big forum for entertainment. With only 10 employees, the company launched its first flagship game “Dice With Buddies” in May of its founding year.
The social dice game had a strong start, gathering a niche audience. It wasn't until 2014 that the
The franchise took off after Scopely landed one of its major IP partnerships: a deal with Hasbro
for the rights to Yahtzee. In 2015, the Dice franchise expanded to include “Yahtzee With Buddies.”
More than ten years later, Scopely's Dice franchise remains Scopely's longest-running franchise,
achieving over $1 billion in lifetime income.
The company itself has also grown significantly. With more than 2,400 employees and offices in more than a
twelve countries, Scopely has built a series of games that touch almost every genre and platform.
Embrace a cross-platform future
While the company's roots are in mobile entertainment, pushing the boundaries of cross-platform gaming is
as part of Scopely's ongoing strategy. 2024 marked the gamemaker's first attempt at launching a mobile-to-
console product, bringing “Stumble Guys” for Xbox, PlayStation, and Nintendo Switch.
“We had a lot of firsts this year and our teams made great strides to encourage innovation for our players,” wrote Driver and Ferreira.
Stumble Guys fans are no longer tied to a single device to play a party battle royale game, and
Android and iOS users can now quickly interact with console-first players. As a result, the company
has added millions to the active and active global community of Stumblers.
Driver and Javier note that we can expect more platform agnostic games in the future from Scopely,
acknowledging the Stumble Guys console push “has also built the capabilities for other Scopely teams.”
deliver experiences on new platforms.”
Scopely culture
Scopely attributes much of its success over the past thirteen years to its unique work culture, led by
ambition, acceptance of failure, and above all else, a commitment to learning.
Early on, Driver and the team established key cultural values that continue to shape what Scopely is.
operating today: play to win; deep care; ignite passion and earn loyalty; very red; and
accept the fate.
According to its co-leaders, these deals allowed Scopely to collect more than 100 awards this year – the most
in the history of the company. Recognitions included 1 Mobile Game Maker on the PocketGamer.biz Top 50 list,
The favorite publisher of PocketGamer.biz and GamingOnPhone, Game of the Year for Monopoly Go! and
Time Magazine's 100 most influential companies in the world.
As Lee noted in her fireside chat with gaming veteran Shelby Moledina, Scopely's leadership often cites the company's Learning Machine culture—built on open communication to learn share quickly across teams – as the reason why the gamer has been able to grow so quickly, win over its variety of genres and platforms, and break new ground when it comes to metrics income.
However, Ferreira and Driver are quick to admit that Scopely's purpose goes far beyond balance
page: “While a stream of income may be a sign of success, that's not why we do this work. All
Scopelean emerges every day to aim to make life better for millions of people through play.
This commitment, in turn, gives us the freedom to invest in new opportunities, new games and new ones
experiences for players around the world.”
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