Cybertruck has created a significant resonance with its unique design and its ambitious specifications. However, sales have reduced expectations due to promised prices, lower drivers and load capacity and production issues. Unique design has not resonated with traditional truck buyers and strong competition Rivian And Ford has strengthened the market.
Cybertruck, added, is a product suitable for unique design and high price, may not resonate with official consumers. In addition, recalling and concerned about quality can significantly reduce the trust and sales of customers, posing a significant challenge for Cybertruck's market success.
When announced in 2019, Musk promised the car to be launched within two years, starting with a $ 39,900 model. At the actual premiere in 2023, the base model costs more than $ 21,000. The Sera Foundation model, one of the top special stores, has an additional $ 20,000 despite not providing any physical difference but the logo looking at me. The non -physical privileges include a lifetime mobile connection and free online access to Tesla's full (supervised) self -driving system.
Forbes talked Experts estimate that Tesla has sunk at least $ 2 billion in the development of Cybertruck. A traditional car may need 200,000 units per year to cover research and development expenses, Olav Sorenson, a strategic and sociological professor at UCLA and the director of the Faculty of Entrepreneur & Innovation Center.
Sorenson calculates That Cybertruck, with unique stainless steel and construction sheets, may need 300,000 sales per year.
At the current levels of Cybertruck, Tesla sales, perhaps losing money for everyone, he declared Sorenson. This is a creative means, but whether such an abnormal design attracts consumers is always a gamble or not. DeloreanThe initial stainless steel car, only sold about 9,000 units. Even more orthodox vehicles with unusual designs, such as PT-Cruiserhas struggled to achieve a profitable sales level.
Sadly for Tesla, Musk's Wage Wagon has gone from one million or many others, which many people think will take a few years to work through walking at agents within a few months.
This change compared to softening the expected needs may be part of Cybertruck's notorious quality control issues today. “When we launched the reservation ValkyrieWe know that this will be a very expected car due to its limited production and the staff involved in the development of the car, he said, the former CEO of Aston Martin, Andy Palmer. People can rely on Aston and know (the new car) is what we provide. For Cybertruck, we have seen a series of delays and moves of targets, which convey the lack of trust and if OEM is not reliable, why should customers like that?
A reservation from Northern Maryland, who said he was sold early with Musk's promise of an electric pickup, talked to Wired with an unnamed condition. I planned to buy a truck, and wanted my next car to be electric, he said. At that time, Cybertruck was the only EV picker who seemed to be soon. I ordered it with $ 100 to be refunded for the middle -class, but later, Cybertruck takes more time than the original promise, so I canceled my reservation. He did not regret this decision. With events over the past few years, and especially in the past few months, I will never consider buying a Tesla car.