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Profiles generated by artificial intelligence Users will soon be able to flood Facebook, according to new comments from one of Meta's AI executives.
Over the past year, the company has perfected and promoted its social media platform, apps and new AI technologies on sites like Facebook. In July, Meta launched new experimental AI character creation tools with hundreds of thousands of characters already available.
While most of these characters are currently private, Meta expects them to be part of the platform in the next few years.
Meta has made increasing investments in artificial intelligence technology. (AP Photo/Thibault Camus/AP Newsroom)
“We expect these AIs to actually exist on our platforms over time, just like accounts,” said Connor Hayes, Meta's VP of AI Production. Financial Times Thursday
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“They'll have bios and profile pictures, and they'll be able to share AI-generated content on the platform … that's where we see all of that,” he added.
Hayes said investing in artificial intelligence will be a “priority” for Meta over the next two years to make its platforms “more fun and engaging” for users. Currently, users can use meta artificial intelligence to edit photos or Create AI assistants.
The Financial Times also reported that Meta also plans to release new text-to-video production software for content creators to insert themselves into AI-generated videos.
Experts have warned about the harm that AI-generated profiles can cause on social media platforms. (iStock)
Ahead of this launch, some experts warned that significant guardrails would need to be installed to prevent the technology from being “weaponized”.
“Without strong safeguards, platforms run the risk of reinforcing false narratives through these AI-powered accounts,” Becky Owen, chief marketing officer of talent agency Billion Dollar Boy and former head of meta's creative innovation team, told the Financial Times.
He also warned that an influx of AI users could dilute the brand by flooding the platform with relatively low-quality content.
“Unlike human creators, these AI characters do not have the same lived experiences, emotions or capacity for communication,” he added.
Content generated by artificial intelligence It is now required To put the label “AI information” on Facebook.
In a comment to Fox businessA meta spokesperson touted the capabilities of the AI tool.
“With AI Studio, people can create and chat with AI characters based on your interests. These characters can be created by anyone and used for utility, entertainment or support. You can Create and discover synthetics to help you with things like training, getting quick advice, creating captions, sharing fashion advice or giving daily affirmations.”
Although Meta has made significant investments in AI, CEO Mark Zuckerberg said In April, it may take a few years for them to see a profit from their AI technology.
Meta platforms are now required to have a label indicating AI-generated images. (Photography by Paolo Gonchar/SOPA Images/LightRocket via Getty Images/Getty Images)
“Historically, investing in building these new scalable experiences in our apps has been a very good long-term investment for us and for the investors who have stuck with us, and the early signs are very positive here as well. He said: This is a bigger task than the experiences we have added to our programs and will probably take several years.