Travelers, cruise and live events


Inexpensive hotels and swaying palm trees have long attracted travelers to South -Eastern Asia, but Singapore doubles a different strategy – focusing on increasing tourist influence instead of travelers.

On Friday, officials presented a plan to increase tourism revenues in the urban state from a record $ 29.8 million in 2024 to $ 47 million to $ 50 million in the next 15 years.

The Singapore Strategy “Tourism 2040” focuses on the growing demand of two separate groups – business and parking travelers, Grace Fu, Singapore minister for sustainable development and the environment, said at the national conference of the tourist industry 2025.

Officials are aimed at triple tourism revenues from the so -called “mice” of travelers or those who travel to meetings, encouragements, conventions and exhibitions, said FU.

“On average, the guest's mice spends twice as much as visitors to recreation, which makes him an extremely valuable segment for Singapore,” she said. “It is expected that the global mouse sector (is to) double the value in the coming decade.”

Fu.

The benefits of the mouse industry go beyond tourist bills, said Melissa OW, general director of the tourist board in Singapore.

“In addition, they will deepen our connection with priority industries, enable us to increase economic, convening influential actors and leaders of thoughts in Singapore, thus strengthening our status of the best mice in the world,” she said.

OW announced that Singapore secured the largest event of Mice, Herbalife Extravaganza 2026, which, as she said, is to attract 25,000 guests.

It is also expected that travelers for a stop will bring more tourism revenues, especially after opening the 5 Changi airport terminal, which is scheduled for the mid -1930s.

The new opening of the terminal in the mid -1930s is to increase the journey to stop at the Singapore Changi airport. The airport was called the “best airport in the world” Skytrax in 2025, and its 13th time maintains this title.

John Seaton Callahan Moment Getty images

World -class attractions and cruises

Despite this, holiday travelers will remain important for the city state, said OW.

To attract them, Singapore will continue to focus on providing “world-class attractions”, said the strategy employed by the country compete with cheaper tourism in the region.

New attractions are operating, including Singapore oceanarium OW said that it would be opened later this year, and then Porsche Experience Center and the New Scientific Center in 2027.

She said that Singapore is also aimed at strengthening the position in the growing cruise industry in Asia.

She appealed to the famous premiere of “Disney Adventure” Disney Cruise Line-who will start in Singapore in December-and the introduction of a luminary, a luxurious supersticit, which will start with Singapore in December.

Grace Fu, Singapore Minister for Sustainable Development and the Environment, said Singapore is expanded by Marina Bay Cruise Center to help establish Singapore as the best place for cruisers in Asia. “This investment worth $ 40 million will increase the terminal of 7,000 to 12,000 passengers, strengthening the status of Singapore as a leading cruise center in the region.”

Rahman's Russian AFP Getty images

In addition to the cruise, the island is also well prepared to gain a growth of biological renewal tourism, said OW, citing a “unique proposition of values ​​as a city by nature.”

She said that the Singapore Tourism Board was identified Travel of longevity and “Wellness Hotels” as ways of conducting expenses and repetitive visits.

Entertainment ambitions

OW said that the tourist commission in Singapore would intensify the efforts to draw more world-class sport, lifestyle and music, citing the upcoming concerts of Lady Gagi, while Elton John and the rapper K-Pop G-Dragon are to appear at the Grand Prix in Singapore in October.

OW said that new places would be opened in the next few years, including the new theater in Gardens at the bay and the arena at Marina Bay Sands, the largest hotel on the island.

For young basketball fans, Singapore will be the host of NBA Rising Stars Invitational for young people aged 18 and below-first for the league-with exclusive coaching sessions and meetings, said FU.

According to Singapore, Tourism Board was satisfied with 16.5 million international arrivals, far below 19.1 million, which arrived in 2019.

OW said that the management identifies new tourist markets, such as Saudi Arabia and Kazakhstan, in order to increase and diversify visitors to Singapore.



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