Google has an illegal monopoly on the online advertising network, American rules of the judge


Google Alphabet illegally dominated two markets of online advertising technology, said a federal judge on Thursday, dealing another technological titan in the antithemonopian case brought by the US government.

US District Judge Leon Brinky in Alexandria, Virginia, said that Google illegally monopolized markets for publisher advertising servers and the market of advertising exchanges, which are located between buyers and sellers. Antimonopopol agreements did not show that the company had a monopoly in advertisers' networks, she wrote.

The ruling may allow prosecutors to argue to break Google advertising products. The Department of Justice of the United States said that Google should sell at least Google advertising manager, which includes publisher advertising server and its advertising exchange.

Google will now become in the face of the possibility that two different American courts order him for sale of assets or changes in business practices. The judge in Washington will soon conduct a hearing at the request of the Department of Justice to get Google to sell his chrome browser and take other funds to end her domination in online search.

Google previously studied the sale of his advertising exchange to calm the European antitrust bodies, he informed Reuters in September.

Last year, Brinema supervised a three -week trial regarding claims brought by the Department of Justice and the Coalition of States.

Listen to the main questions about the advertising case (2024):

Burner front24:43A case against Google

Google used the classic tactics of building a monopoly consisting in eliminating competitors by taking over, blocking customers to use their products and control the way transactions on the online advertising market, prosecutors say at the hearing.

Google argued that the case focused on the past, when the company continued to work so that its tools could connect with competitors' products. Prosecutors also ignored the competition from technology companies, including Amazon.com and Comcast as digital expenses for advertising transferred to applications and streaming video, said Google lawyer.



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