Time Amazon CEO Andy Jassy was asked about the impact of the new President Trump's new tariffs In an interview on CNBCHe emphasized that a large e-commerce network would try to “pass that cost” to customers and said he would understand if they did.
But while other goods and traders have tried to do so in the last two weeks, Amazon systems have punished them, resulting in drop -down sales, according to several retailers who talked to them Luck This week.
These penalties have come in the form of removal of “Add Cart” or “Buy Now” buttons on their product pages, which a large number of Amazon buyers use to make purchases. This is referred to as a “losing box to buy” or “suppressing the purchase box” on the Amazon seller's environmental system, and may be the death knee for the product – and, for traders if such a product is among their main revenue drivers.
Historically, Amazon's reasons for suppressing the shopping box have begun to protect customers from price-gou, trying to push the seller or print to reduce their price on Amazon to match the seller's price on their own website or sellers shopping site. The final strategy is the main stage of controversy in the case of the federal business commission that is going on against Amazon.
But according to the sellers who talked to them Luck This week, the current penalty is imposed even when the seller's price on Amazon is the same as on their own web and any competitor's site, and when the seller is the owner of the product in charge.
Anthony Preston, owner of a wall sticker brand sold on Amazon called Wall Decals, was told Luck That its recent efforts to raise prices on its products by about $ 2 on Amazon, or around 5% to 10% on average, were punished. Preston said his products, which are made in China, now cost him 25% more from increased tariffs. He said he understood Amazon's fear of getting the price, “but it doesn't work here.”
“This is (sellers) trying to put their head over the water,” he said.
The CEO of home appliances that sells $ 50 million to $ 100 million in Amazon annually said his company tried to raise its price to Amazon by an average of 20% in recent days to fight tariffs from President Trump's China Track Attack, but lost the shopping box to many of his lists as a result.
“It's our product,” the chief executive, who asked for anonymity for fear of being paid from Amazon. “Punishing us by raising prices is very controlling.”
Other retailers who talked to them Luck They said they finally managed to push the price rise after Amazon's complaint, but many others say they were unsuccessful with their appeals.
Amazon spokesman Jessica Martin did While they have the same price or lower than the same product on other websites.
To be sure, Amazon finds himself in a subtle position. Allow retailers to increase prices as they see the fit can allow free price price, while also risking buyers directing their Ire to Amazon on rising prices, whether it is done for valid reasons or not.
In his interview with CNBC, Amazon's Jassy repeated several times that his company is doing everything with his power to keep the price “low as possible.”
On the other hand, increased prices for retailers can eliminate direct and legitimate route for these business owners to live in the current tax environment. Higher prices can also make it difficult for American traders importing goods from China to compete Against Chinese opponents, who are also faced with high tariffs in Merika under Trump, but are happy with low labor costs and other benefits that have given them a long leg.
While other Amazon brand owners who talked to them Luck Is it? You are thinking of moving manufacturing from China to low -tax states, it will take some time. Others, like Luck Previously reported, say that is not an option because of the type of products they sell. And they added that they refuse to submit a document to the American Customs Service which fraudulently indicate their imports so that they can pay low tariffs, as other retailers have recommended and which Luck has reported only on the.
One of the issues for Amazon retailers is that it is not quite unclear what rate of price increases the Amazon systems. Amazon A good price policyFor example, he says customer Trust is hurt when the seller sets “the price on a product or service that is higher than the most recent prices offered or away from Amazon.” However, the policy does not explain what “highest” is.
Preston, the owner of the Wall Decals, also helps other products manage their presence on Amazon. He has suggested that customers try to raise prices slower than a week instead of all at the same time, and refusing to increase prices on the entire list of products on Amazon at the same time. He has also urged other traders to sell up to five products together for the so -called “standard packages.” He has found that the strategy can sometimes allow retailers to increase prices while moving around the Amazon penalty system. Recently Preston has used some of the same techniques to sell his own decals, ending other costs that increase from increased tariffs.
Still, he admits, this may not be enough to save Amazon retailers who are being hit by tax bills that cannot take at their current prices.
“If Amazon makes the environment alive, they'll have to do something,” he said.
Is it? Are you a current or former employee of Amazon or seller with ideas on this topic or tip to share? Contact Jason del Rey for Jason.delrey@fortune.com. jasondelrey@protonmail.comor through messaging software signals and WhatsApp 917-655-4267. You can also contact him It is connected or an hour @delrey On X. @jdelrey On fibers, and on Bluesky.
This story was previously shown Bahati.com