- Tony's chocolonely is a small story of business success. Launched in 2005, Liberty Chocolate Company has been a $ 162 million tough one among young buyers, competing and liking for Lindt and Hershey. It contains social media and the values of the Gen. Thanksgiving.
Sandwicles between Ghirardelli truffles and lindt bags on the store shelves are beautiful chocolate bars set with a fun letter: Tony's Chocoloney products stand.
Despite having less name recognition and price higher than competitors, Dutch chocolate becomes very fast among American youth.
A small candy company was founded in 2005, but many dedicated fans probably didn't hear about it until a few years ago. It's now Collaborate with Ben & Jerry, Aldi, and Feasts, and Feasts, Leave At $ 162 million annually with its chocolate bars and other treats.
Gen Z and Millennia especially stimulate that growth -with a sweet snack and a deep purpose.
Knocking inside the Gen ZZZ Z.
From the beginning, Tony's has worked with two things in mind: company missions and product flavors.
Print set by itself As a good cocoa producer in the industry full of compulsory work and exploitation. Remove one of Tony's chocolate bars, and you won't get divided into small squares; Its uneven pieces represent the balance of wealth in the manufacture of West African chocolate.
Rich young buyers – known for putting money where their values are – are on board with a chocolate bar of $ 6. They are already on candy paths ObjectiveAll foods, and Walmartand Costco and Kroger Come.
“People want brands run by Missions. They want payment, and they want the best of you-either the best or healthy ingredients,” Dusan Vujovic, North American head of Tony, says Luck. “This is a natural condition that Tony is worth.
In order to run his message with the product, Tony has collaborated with such interested brands as well as The Washington Post. Through its “Starter Discussion” passage consisting of chocolate bars covered in packaging created only by a creative printing team. The business also joined forces with Radio City rockettes and rockettes several times, forming unique candy bars and providing samples after the New York holiday show.
In particular, however, it is Tony's relationship with Ben & Jerry's-another iconic pacor known for its movements and delicious flavors. Ice Cream's biggest enrolled 'A clear chain of tony'Internet, getting cocoa for its products through the Tony distribution system. Aldi, Waitrose, and celebrations have also joined the promise.
Knocking during viral social media to swim Gen z
While Tony has been around for two decades, it didn't turn to ads until it found an organic way to connect with users. Social media is the place to enter.
“We started announcing two years, three years ago. Before that, we were very opposed to the media,” Aidaly Sosa Walker, Tony's head of sale, tells Luck.
It all started with a single virus Tiktok trend: People pouring espresso on chocolate bars, slowly melting the bar into their mug before coffee pour. It was satisfactory to look at – and Tony felt like a good time for the virus to get their products on cultural zeitgeist.
“We saw the trend, which was using chocolate. So we started working around this influence to send more products,” Walker says. “Then we discovered several trends that we could hit.”
Tony relied on social media, collaborating with executives in food, home -making, and cooking communities on Tiktok and Instagram. The company says much of this activity was natural – even among celebrities like Pharrel Williams and Idris Elbawho have shared their consent.
Their advertisement broke out after Tony hit Walmart shelves in 2022; Reaching more buyers of different social classes, the success of making money was given a good sale allowance.
“We were like,” Well, we have a little budget now, so let's choose a few improvements that can talk to the chocolate audience, and at the Walmart shop, “Walker explains.”
Another reason that Tony's social advertising strategy has worked well is because there are emotional drawings in the sale. Young, common users are known to have a fungal relationship with their favorite actors. Looking at their shiny consent of Tony as a sweet treatment – the first product – it brings a guarantee and brand and gives the chocolate idea as a personal experience.
“It greatly enhances that emotional experience,” Walker says. “People feel like,” okay, when I have this chocolate, it's for me, it's my treatment. It's time for me. “We see there is an increase in users' experience and that … having time for Sanity has been more important.”
Top 5 Tony Shipping Tips for Small Business
The chocolate industry is a complicated nutritional nutrition -selected by a few chosen nominees have a recognized name to withstand the test of time. Tony's chocolonely has already gained the opportunity itself with an international team of at least 500 employees, with a full -fledged and large marketing budget like Cadbury, Mars, and Toblerone.
For other small businesses looking into the entry into the people, Vujovic and Walker put five things to consider in advertising and small budgets.
- Connect sales and sales. Tony's sale and marketing teams are on the “lockstep,” instead of being farther. Joining the forces helps to strengthen the print messages.
- Be patient and don't rush. Despite being in business for two decades, Tony didn't go to America at all until the last few years. That's because it didn't take the common thought of “moving fast and breaking things”.
- Find with the basic fluff users. Tony understood that his buyers were young, rich, and missionary, so it found the best way to push the brand was through the popular social media trends.
- Understand your marketing. When companies expand internationally, they must understand how their markets respond to their products. Through data collection, Tony knew American buyers have less guarantees than British buyers, so it is sold in every difference.
- Stand on the shelves. Tony calls his hint of joke chocolate that puts his “posters”, while the bold cunning on vegetable shelves stands between flat colored palette. The eye eats first.
This story was previously shown Bahati.com
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