Allstate, a corporate sponsor of Sugar Cup, appeared to be deleting a social media video message from CEO Tom Wilson following his remarks following the terrorist attack on Bourbon Street that caused a stir online.
In a message played for fans before kickoff in the College Football Playoff quarterfinal game between Georgia and Our Lady, Wilson said that Americans should overcome their “addiction to division” and instead “accept human imperfections and differences.”

Tom Wilson, chairman and chief executive officer of Allstate Corp., listens during the CEO Initiative event in New York City on Monday, September 25, 2017. (Misha Friedman/Bloomberg)
“Wednesday, a tragedy struck the community of New Orleans. Our prayers are with the victims and their families. We also need to be strong together by overcoming the addiction to division and indifference,” Wilson said in the video.
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“Join Allstate working in local communities across America to grow positivity, increase trust and embrace people's weaknesses and differences. Together we win.”
The video was poorly received online, with many Allstate customers threatening to boycott the company because of its “tone-deaf” messaging.

A general view of the field before the game between the Notre Dame Fighting Irish and the Georgia Bulldogs at the Caesars Superdome. (Photos by Stephen Lew-Imagn)
The video went viral on social media and was even shared by Allstate's social media team via X. However, OutKick's Zach Dean reported Friday that the post has since been deleted.
SUGAR BOWL'S CORPORATE SPONSOR FURIOUS WITH STATEMENT OF 'SEPARATE INJURY' FOLLOWING ATTACKS.
At least 15 innocent people were brutally killed and many others injured on the morning of New Year's Day, when 42-year-old Shamsud-Din Jabbar, a veteran of the In the United States, he plowed through a crowd of people on Bourbon Street using a boat. a truck with an ISIS flag flying on the back.
The FBI investigating the attack labeled it as act of terrorism, and received potentially improved bombs. Jabbar was pronounced dead at the scene after a shootout with local law enforcement.
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In response to the backlash shared on social media, Allstate issued a statement to Fox News Digital on Thursday condemning “violence in all its forms.”

Police investigate a crime scene on Bourbon Street, New Orleans, on Wednesday, January 1, 2025. A driver drove through crowds of people celebrating New Year's Eve and opened fire in the early hours of the morning. (Kat Ramirez for Fox News Digital)
“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence of all kinds. We stand with the families of the victims, their loved ones and the community of New Orleans. It is about overcoming division and do not hesitate to demonstrate a broad commitment to foster trust and social stability across the country,” the statement read.
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