Apple has repeatedly announced a new iPhone Each autumn of launching the iPhone 4S a decade and a half ago. But the company seems to be able to change its liberation strategy in the coming years.
According to Apple analyst Ming-Chi Kuo, along with A. Report From the information, Apple plans to launch its iPhones at a lower price in the first half of the year and booking its higher -level models later in the year.
Kuo statements That the upcoming iPhone 17 lineup will start as expected this fall, but future repetitions, including iPhone 18 and iPhone 19, will debut in two waves by 2027.
Apple will launch its more acceptable iPhone in the early months of the year, probably in March or April, with Pro models arriving in the fall. This means you will see different versions of the iPhone 18 and iPhone 19 released in both halves of the same year, Kuo said.
For example, iPhone 18 and iPhone 18e are likely to appear in the spring, while the iPhone 18 Pro, Pro Max, iPhone 18 “Air” (or “Slim”) and the first Apple overlap model will begin in the fall.
Apple did not respond immediately to the commentary request.
The iPhone manufacturer has announced new phones outside his typical September window. For example, iPhone 16e, for example, debuted In February. But it followed from the main launch of the iPhone 16 five months earlier with higher degrees. The change described by Kuo will use that order, putting all the new releases of Set in the same calendar year.
Speculation is that this change in strategy will allow Apple to optimize production and marketing efforts, especially in China, a key market for the company. Also, the leading rival Samsung announces its new Galaxy Phones In January.
“Competitors usually publish new models in (the first half of the year),” Kuo wrote. “By launching a new iPhone in (first half, Apple can close the marketing chap.”
He added: “Due to intense competition, Apple should offer more iPhone models. The launch of everyone in (the second half) risks diluting marketing -the ways. “
Kuo also said the growing attitude of the Pro Shipment is overshadowed by budget models.
In the near future, Apple is expected to launch a much thinner iPhone this year, potentially named the iPhone 17 Air or iPhone 17 Slim. The 6.6 -inch device is rumored to be only 5.5 mm slim and price between $ 900 and $ 1,000. At the same time, Kuo noted that Apple is also developing the next generation with a larger screen, which is expected to arrive in the second half of 2027.