Lyft CEO David Risher recalls a difficult conversation with her late mother about the reality of aging.
“One of the most unpleasant conversations I've ever had, 'mom, I think it's time for you to turn the car with the keys,'” the risher tells Luck.
His personal experience -together and the change of number of people 80 million People are expected to be 65 years old and over 2040-they pushed the CEO to consider how a million dollars could serve adults. Today, less than 6% of Lyft passengers are more than 65, depending on the data provided by the company.
This week, Lyft announced “Lyft Silver” to make their rideshare service the most appealing to the elderly. Risher thought of his mother, who had the desires of many elders: the desire to continue to be involved with those around them and they find it easy to travel.
“The body world is a very important part of our living experience, and that's even more realistic when you continue to be big,” says Risher.
The first priority for the risher during the development of the product was to make sure it would be “easy for people to use.” The software, therefore, will have a large font and a few options to choose from. During the study phase, the team also found that the fearful adults would do something wrong on the Rideshare platform, which could prevent them from using it. To handle this, Lyft Silver will have a button to be enabled by more customers on the screen handle “everything from 'I'm not sure who my driver is' for 'I think I just set the wrong destination,'” the risher says.
Caregivers and family members are the main component of lyft funds. Elders who use the platform can easily share their travels with a loved one or guardian, who can raise money on their balance if needed. And, users will have multiple pairs with cars that are easy to get in and from comfort and space. Lyft collaborated with the basis of the social connection network and support for the elderly, among other organizations, to help design the element.
This week, the option to change your interface that the money is open, and the company will register up to 25,000 people in that version. Consumer monitoring will determine if the service is launched complete and under the registration model. “It's true just to try to get a lot of people to try and give us feedback,” Risher says.
Rideshare's opponent, Uber, has launched a similar service as more Company Realize that responding to Boomer's needs is a good economic step.
“It's good for business, but I think it's good for the community,” Risher says.
This story was previously shown Bahati.com