Last week, a Jeep driver moved to Reddit to do what people did the best on the website's website. Every time they brake on their jeeps, they writtenA promotion for an extended warranty plan has appeared in the center console. Press the 'call' button to talk to an expert, they said that the ad encourages and welcomes users to use their Bluetooth connection to complete the upsell afterwards and there.
Advertising is annoying and sometimes implicitly; A continuous advertising appears inside his own car. According to other online Article ABOVE Reddit And the Jeep car forum, the problem has returned a few years, affecting some Jeep models.
Stellantis, the company that owns a Jeep car, says that the repetitive nature of the promotion is a problem. This is an isolated incident that affects less than ten vehicles at this time limited in the US, Dan Dan Reid, spokesman of the automobile manufacturer, wrote in a statement. However, he acknowledged that Stellantis also showed other drivers in the promotions on the car. For example, the Dodge owner received a push after 60 days of purchase to provide complete performance package of Dodge Dodge, a comprehensive warranty offer. Stellantis said that on average, customers receive about two messages in the car every year, containing safe information, maintenance or marketing.
Should advertising display inside the car? Safety experts have serious questions about reality. But as car manufacturers continue to explore how to make more money from the wheels increasingly digitized and connected to their internet, the temptation to sell goods on the central control panel can be too good to be too good to overcome.
Upell running data
The new cars today are stuffed with about 1,000 to 3,000 semiconductor chips that help control and coordinate everything from lowering the window and adjusting mirrors to deploy airbags, allowing systems to avoid collisions, grafting The phone with the center console and the screen, and the directional coordination. Add to the internet and mobile phone of the driver and you receive a continuous “conversation” of data between individual vehicles and manufacturers to build them.
Mark Wakefield, who leads the global automobile market at AlixPartners consulting firm, said that the vision of manufacturers about the future has been quite consistent in the past few years. In an ideal world, they completely mixed mobile phones and services and applications into a beautiful, coherent ecosystem, going from the workplace to play to the house, he said. It is the perfect platform for advertising, to sell and push high -end decorations. As with Jeep's expansion warranty, many services can be displayed with just a remote software push.
Selling cars is a tight deposit; Selling software support features, so few. Alixpartners' research estimates that the connected car service market will be worth more than $ 473 million worldwide this year, accounting for 11 % of car income. By 2032, it could be worth $ 1.68 billion compared to a quarter of the production of manufacturers.
Some of the plays related to this software have worked for automobile manufacturers. General Motors brought about 2 billion dollars in last year from Onstar, the entertainment and security service department based on its registration, and CEO is attached With the first prediction made in 2021, the car manufacturer will eventually earn more than $ 20 billion every year in software -related revenue. Customers have shown that they are ready Spend a few dollars For the driver's heating or car cooling services before they enter or Turn on the garage When they return home.