In 2015, the blog site Tumblr Tumblr launched a GIF discovery feature called TV. As a test product. Now… US TikTok ban The fate of the short-form video app is left uncertain; Tumblr decided it was high time to launch Tumblr TV, which has evolved to support video, to all its users as one of its standard features.
Company Tuesday was announced. The product's graduation from its experimental projects known as Tumblr Labs explained how the tab will be available to everyone. New users will see the tab in a very prominent third place in the app. At the same time, Existing users will be able to turn their Tumblr TV on and off. Dashboard tabs The configuration settings are from Tumblr.
The decision to upgrade the video product from an experiment to a core feature has a lot to do with demand, nearly 10 years after its creation. TikTok alternatives Due to US law, the application and other countries are prohibited by Chinese ownership.
The ban has been enforced but is currently suspended. President Trump's interventionIt remains unclear whether TikTok will agree to a deal. Although its very much Applicants — to keep the app alive in the US after the 75-day deadline.
love it. Many appsTumblr saw an increase in users on its service on Jan. 19, the day TikTok was banned, a company spokesperson told TechCrunch. As a result, The blog service saw a roughly 35% increase in iOS app installs and a 70% increase in new users in Communities; A feature that allows users to join various groups focused on specific interests.
in fact, Some newcomers even set up Tumblr communities. TikTok RepositoryIt's meant for people who want a place to backup and share their TikTok videos. Another is Community, TikTok refugeesThe company said it actively works with both new and returning customers.
As a competitor to TikTok, TumblrTV falls short. The company said the service will include Labs features — lightbox support; Including improved friction and video support — the final product doesn't quite feel like TikTok, which is dominated by original creator content.
Tumblr's video feed, like TikTok, allows vertical swipe-based navigation within its channels when viewed on mobile. But while the GIFs included in this full-screen viewing mode are squishy in nature, many featured videos aren't formatted for vertical viewing, so they weren't recorded for a vertical video app in the first place.
Still, If the company decides to make the move to Tumblr, the company hopes a video feed will make TikTok users feel a little more at home.
Of course, Now that TikTok is back online in the US, demand for a backup app is likely to decrease.