First the bad news: You can't buy it. The good news is that if you are a fanbayer of the Apple TV Plus Severance series, Apple's online store has a new Easter egg for a show full of them: Lumon Terminal Pro. A fictional computer is shown at the top of the Mac Shop pages and has own landing page.
Although there are no details on what the hardware makes up the computer terminal, allegedly made of Lumon, the cult company from the show has a spoiler warning and a 11-minute video behind the scenes of the show.
The series has just finished its second season of the company's streaming service and was updated for a third. In a video on the Lumon Terminal Pro page, the series co-creator, Ben Stiller, discusses how three editors have turned 83 terabytes of footage into the second season final.
The scene of the marching band in the final is divided into video components, and the elements of the seventh episode of the season, a great visual departure of the “grade”, are detailed. The third segment in the video discusses how music is crucial for the tone of the series.
Of course, it's all promo: using a fictional, date computer terminal from an Apple series (as part of its $ 1 billion annually Spending Apple TV Plus content) to sell modern Apple hardware for people, including video editors and music composers.
Crossing streams
Dr -Andy ZayA Business and Analytics Professor at Santa Clara University's Leavey School, says Apple is unique to pull a crossover like this one that does not feel the “ham” in the way you can when other hardware manufacturers are trying to set up products (or inventory).
“I certainly think it's a good idea,” Za said, “it's kind of an idiosyncratic combination of circumstances, a combination of conditions where you have this company that sells this iconic hardware that is going to have a TV studio that makes these shows that target a certain type of client.”
Zay said that what he does Apple with his service “Apple TV Plus”, spending billions to produce content that some will consume on their devices, has been done earlier. Returns to the days of General Electric making content for radios and TVs that the company also sold to customers.
“The idea of Apple Creating a hardware driving ecosystem is not a new idea,” he said.
He said Apple TV Plus is just one step towards Apple's long -term goal of building its services services.
“It's even a business with a larger margin than making hardware,” Jaj says, even if the Apple TV Plus subscriptions still do not subsidize what the company spends on content.
As for the Lumon Pro terminal itself, Zaj says he is a fan. He imagines that it is kind of co-founder of Apple, Steve Jobsobs “at the top of his powers” Stage of candy in candy“If he could go back and redesign Apple Iie.”