On Friday, Apple Inc. (NASDAQ:Aapl) It announced that the company now offers additional compromise discounts for new iPhones in China until June 18, 2025.
This initiative aims to stimulate demand in an essential market where the company has faced increasing competition and sales decline. Apple has increased the trading value for old iPhones. For example, the iPhone 15 Pro Max now has a compromise worth of up to 5,700 Chinese yuan, an increase of the previous 5,625 yuan.
A wide view of Apple's store, showing the range of products the company offers.
A brand new iPhone 15 Pro Max starts at 7,999 yuan in China. The trading value of the iPhone 15 Pro model has also risen to up to 4,750 yuan of 4,725 yuan. While these increases are relatively small (~ $ 11 more for iPhone 15 Pro Max and $ 5 for iPhone 15 Pro), they signify Apple's ongoing efforts to boost sales in the world's second-largest economy.
The Apple market site in China has been challenged by solid local competition by companies like Xiaomi and Huawei. At CH1 2025, Apple's iPhone loads in China fell 8% year -on -year, and its smartphone market share in the country fell from 15% to 13%, according to Canalys data. This follows earlier direct cuts from Apple in January 2025, including up to 500 yuan off the iPhone 16 Pro during the Lunar New Year shopping season.
In addition, despite President Trump's temporary break on most tariffs on China, discussions are ongoing about possible special chip and electronics duties. Currently Apple Inc. (NASDAQ: AAPL) produces ~ 90% of its iPhones in China through its Foxconn partner. However, the company has been exploring production diversification to India, although Trump has expressed that he would prefer Apple to produce devices in the US.
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Disclosure: None. This article is originally published in Inner monkey.