Apple develops two new models from its Vision pro The headphones, according to the report: the one that is expected to be lighter and more acceptable than the original, and another designed to tune with Macs. Despite poor demand, the company remains focused on creating versions of Headphones AR/VR With a broader complaint of mainstream, Bloomberg Reported on Monday.
The lower price vision Pro is likely to have less powerful chip features and reduced back, which reduces the price significantly from the original $ 3,500. It is also expected to include an ultralou-lateness system for Mac display forwarding, the report said. And in accordance with previous reports, Apple is still working on its own Smart glasses equipped with cameras and microphones, similar to The Ray-Ban Meta line.
Chief Executive Officer Tim Cook “takes care of nothing” more than the delivery of the real pair of glasses, calling it a “top priority”, Bloomberg said, quoting an anonymous apple engineer. But as long as the technology cannot be perfect in a way that is comfortable and as worn as traditional glasses, Apple sees the cups with a camera and a microphone such as stone in space.
This is based on Previous reports Apple intends to channel some of Vision Pro's billion -dollar investment and development investment in visual intelligence in future products, including smart glasses expected to begin in 2027.
Apple did not respond immediately to the commentary request.
In recent years, Apple has often focused on refining buzz, existing technologies, from headphones with mixed reality to AI features. As it stands, the target is better positioned to dominate the category “Smart Glasses”, especially since it continues to improve its hardware, software and a growing service ecosystem. But Cook, according to Bloomberg, is “a hell that is being imposed on creating a leading product in the Meta C can.”
The report says glasses will use Siri and visual intelligence as part of the wider Apple Apple Intelligence platform for intelligence. In accordance with the overall Apple product strategy, privacy will remain central focus.
However, the company may face challenges in making the device as necessary as its other products, especially the iPhone – and at a price available enough to drive mass adoption.
Long -term priority
Eric Abruzz, a research director at the market research firm Abi Research, called Apple's interest in a long -term priority.
“AR just proved harder than to go to the market with devices that balance costs and ability,” he said. “As a smartphone supplement, similar to Apple Clock, it is a very attractive category of products that just starts serving appropriately.”
Glasses like Ray-Bans Meta show that people are interested in smart glasses, but building those with screens are still a big challenge, Abruzs said. At the same time, AR and AI are more intertwined, with companies like Apple, Meta and Google design products that mix both. Abruzas described the product “Holy Grail” as smart glasses for mass market-acceptable, enabled by displaying wear that pairs with a Smartphone and uses sensors, input to voice and AI agents For natural interaction without hands.
“The relationship between AI and AI is an important, mutually useful relationship where each technology benefits from the other,” he said.